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The Virtual Cup of Coffee: Using social media to build your network
with Diane K. Danielson
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The business meeting
The reunion/friends night out
The cocktail party
The big three
Linking Up on LinkedIn: It’s a portfolio, not just a profile
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Privacy & other settings
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Blog Link
Slideshare
Google Presentation
Applications
Networking
• Keep your name out there:
– Update your profile
– Write recommendations
– Status updates
– Add presentations/links to white papers
– Add 5 new contacts per week
• Interact with others:
– Groups
– Answers
Networking
• Who can you link to?
– People you know (have email address)
– Intros to people your friends know
– Can message people: in your group, in your friends’
networks.
• Tips for linking:
– Customize your invite
– LinkedIn Open Networkers (LIONs)
– Defer Facebook friend requests
Blogs: the backbone of social media
Target
marketYou
Blogs
Website
Blogs
Website
Blogs – how much, how often?
• Minimum = 1 per week/10 days• How to do daily posts:
– Link to other posts/articles– Pre-post items– Create a group blog
• Blog promotion– Social media reciprocity– Repurposing content– Blog directories
Business Blog – Success Story
Business Blog – Success Story
Facebook: Because warm calls are easier than cold calls
Building your profile
• More personal than LinkedIn.• BUT, use the “coffee room chatter” test.
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Profile – Personal v. Professional
Your privacy is your responsibility
Your privacy is your responsibility
Twitter: The 24/7/365 Cocktail Party
What’s your brand?◦@DowntownWoman v. @DianeDanielson
Icon: ◦avatar, logo or you?◦Be consistent (even across platforms)
Short, memorable, easy to spell.
Your @name & icon
• Insights from experts and colleagues• News updates (industry/biz/trends)• Competition• Conferences• Colleagues• Clients• Brands
Start reading
• Who to follow?– @breakingnews, @cnn– Industry leaders– http://mrtweet.net/ – http://whofollowswhom.com/– Who your friends follow– Keyword searches
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Start following:
Search.twitter.com = new google
• 140 characters• RT• @• DM• #• #follow friday (or #FF)
Twitter basics
• Have a strategy.• Be positive, informative, funny or insightful.• Be a Renaissance tweeter.
3 rules for giving good tweet
• What to post - 30/30/30/10 rule:o 30% self promotiono 30% promoting otherso 30% your personality/interactingo 10% just for fun
• How to post regularlyo Link your blogo Most blogs have Tweet this buttonso Connect to other social networks
How to be a Renaissance tweeter
Time Management• Create a schedule• Sampling of Twitter Tools:
owww.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
owww.twitterfeed.com links your blog to TwitteroFacebook Twitter app links to Facebook
Cell phone
Clicks & Mix Networking
• Click on line.• Mix and mingle in person.
Thank you!
Diane K. DanielsonFounder, Downtown Women’s Club
Twitter: @DowntownWoman
VP of Business Development
Email: [email protected]
