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Social Media Intro to Business & Marketing

Social Media Intro to Business & Marketing

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Social Media Intro to Business & Marketing. Word-of-Mouth Goes Virtual. - PowerPoint PPT Presentation

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Page 1: Social Media Intro to Business & Marketing

Social Media

Intro to Business &Marketing

Page 2: Social Media Intro to Business & Marketing

The most three most trusted forms of advertising are:  Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).       FROM THIS                                         TO THIS

  The question is, how do we engage the guy with the megaphone?

Word-of-Mouth Goes Virtual

Page 3: Social Media Intro to Business & Marketing

def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT

A fadA replacement for traditional advertisingThe first stepThe magic bulletFREEAll about YOU 

Social Media IS  

A big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consumingAll about THEM

What is Social Media?

Page 4: Social Media Intro to Business & Marketing

BloggingFacebookLinkedInTwitter

Youtube

The Stats - The Why - The How

The BIG FIVE

Page 5: Social Media Intro to Business & Marketing

def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."

The Stats

Approximately 200 million blogs

90% of blogs fail in the first year

The majority of web users interact with blogs every single day

Blogging

Page 6: Social Media Intro to Business & Marketing

Why blog?  

Constantly updated content

Gives visitors a reason to check out your site again and again

Become an EXPERT in your field

Search Engine Optimization

ENGAGEMENT with customers 

Blogging

Page 7: Social Media Intro to Business & Marketing

The Stats (as of May 3, 2012) 526 M Worldwide total125,000 M Friendships2,000 M Likes per day1,000 M Comments posted per day901 M Monthly active users526 M Daily Active users488 M Monthly active mobile users302 M Photos uploaded each day

The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. 

The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.

 

FacebookAKA THE BIG ONE

Page 8: Social Media Intro to Business & Marketing

Why Facebook? 

The stats speak for themselves

Mix of paid (Highly targeted)

And unpaid (permission marketing)

 

FacebookAKA THE BIG ONE

Page 9: Social Media Intro to Business & Marketing

The Stats100 million+ users – about 50% in North America

The largest truly business-oriented site

50% of Fortune 500 companies hire through LinkedIn.

Consumers tend to trust information received from social networking sites, with LinkedIn being the leader in consumer trust; being trusted by 82% of consumers, whereas, Facebook sits at 23% trust level among consumers and Twitter at 28%.

 

LinkedINYour Virtual Resume

Page 10: Social Media Intro to Business & Marketing

Why LinkedIN?No brainer – reaches business people

The best Rolodex ever

Lead generation 

LinkedINYour Virtual Resume

Page 11: Social Media Intro to Business & Marketing

def - The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.  

The stats“Twitter” was the top word of 2009, according to the Global Language Monitor.

Average age is 39

Over 140 million active users

Over 340 million tweets sent per day

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

Page 12: Social Media Intro to Business & Marketing

 Why Twitter?Users in the prime spending period of their lives.

Smaller amount of users, but VERY ENGAGED and CONNECTED.

Real time search capabilities for lead generation and customer service

Twitter results now turn up on the front page of Google.

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

Page 13: Social Media Intro to Business & Marketing

 How to Twitter?DAILY – post links, “retweet” content, share your blog.

Engage prominent personalities.

Feed your blog

Press release distribution

search.twitter.com

If you're not going to make a committed effort to use a twitter account, don’t make one.

TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.

Page 14: Social Media Intro to Business & Marketing
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The Stats2 billion videos watched daily

The number two search engine after Google

YouTubeCute kittens everywhere get their 15 minutes.

Page 16: Social Media Intro to Business & Marketing

How to use it?Post at least quarterly; share other Youtube content monthly.

Invest in a video camera, hire a video production company, or use "photo-based" video software.

How-to tutorials, video tours of your office, event wrap ups.

Post videos as "replies" to already existing and related content.

Integrate into your blog with embed feature.

YouTubeCute kittens everywhere get their 15 minutes.

Page 17: Social Media Intro to Business & Marketing

Mobile. Mobile. Mobile.

Google Buzz

Geolocation

Corporate policy & procedures

The end of email marketing?

Trends for the Future