Opportunity to Tender: Social Media Integration

Background Context

Appetite is a three-year artistic programme that aims to get more people in Stoke-on-Trent to

experience and be inspired by the arts. Appetite is funded by Arts Council England as part of the

Creative People and Places programme. Creative People and Places aims to increase the number

of people experiencing the arts in areas where arts engagement is significantly below the national

average in the country. The programme aims to build an appetite for the arts in the city by putting

on quality, family-friendly events in public spaces and placing people at the heart of what we do

so they can take part and shape arts activity in Stoke-on-Trent. Appetite will engage local

residents so they can get involved and influence more art in more places across the city.

Appetite’s focus is to better understand what the people of Stoke-on-Trent really want from the

arts and how best to serve it to them. Appetite has several creative strands that will help develop

skills and increase this hunger for the arts in the city. To find out more please visit

www.appetitestoke.co.uk.

Appetite is funded by Arts Council England, led by New Vic Theatre in partnership with B Arts,

Brighter Futures, Partners in Creative Learning (PiCL) and Staffordshire University’s Creative

Communities Unit.

Digital Media Profile to Date

Appetite has recently developed the first stage of the main programme website. Throughout this

initial stage, Appetite has built up a strong web presence through the content produced both on

the main site (www.appetitestoke.co.uk) and on the listed associated social media platforms:

• Facebook Page – Appetitestoke

• Facebook Profile – Appetitestoke

• Twitter - @appetitestoke

• Youtube – Appetitestoke

     

 

• Pinterest – Appetitestoke

• Flickr – Appetitestoke

The Tender Brief

Appetite is looking for an experienced digital and social media developer to improve how the

main website connects with other social media platforms so that users can share and access this

content in the ‘My Appetite’ section of the website. ‘My Appetite’ is a members only page on the

website that allows members to create their own profiles, tailor content and news feeds around

their own tastes, and develop connections to other members on the site.

Our key deliverables are:

• Improve integration between social media platforms and the main Appetite website,

including automated Facebook linking and the presentation of social media content on the

main site in the most engaging way for our target audiences;

• Ensure that the personal profiling section of the main site (My Appetite) is fully

integrated with the user’s own social media feeds. This will allow users to share Appetite

content seamlessly across these various platforms;

• Aggregation, organisation and presentation of user-generated content from participants

own public social media feeds (for example a photo on Instagram from an attendee at

Appetite event, or a comment on Twitter etc.) so that this content can be presented on the

main site;

• Suggest and implement any additional social media channels that would aid Appetite in

the engagement of its audiences;

• Provide support and training to the Appetite team to allow them to maximise the benefits

of the revised platforms in their ongoing work;

• Provide a clear approach for updating the integration between website and social media

channels as necessitated in changes in API, Terms and Conditions etc. of the main social

media channels listed.

     

 

The contract will be managed by B Arts, a core member of the Appetite Consortium, and the

contractor will work with B Arts and the Appetite Programme Manager.

It is essential that the successful applicant can demonstrate:

• Experience in engaging and developing online communities in order to implement the

brief and most effective technical solutions to support this work;

• Experience in working with the platforms outlined in the brief.

Fee

The fee for fulfilling this brief is £2400 inclusive of all VAT.

Timescales

The development phase of this module will take place from December 2013 to February 2014.

The final sign-off of this module must be completed by 25 March 2014.

Application process

To apply please forward an Expression of Interest that includes:

• A minimum of 2 examples of website developments or similar that you have been

responsible for;

• A proposal outlining how you will deliver and achieve the outcomes of the brief

(maximum 500 words);

• An estimated delivery plan outlining how you would approach this opportunity including

milestones, number of days and a budget breakdown (maximum 500 words);

• A supporting statement (maximum 500 words) outlining your relevant experiences and

skills.

     

 

You can email your application to info@b-arts.org.uk or you can post it to:

B Arts

19 The Barracks

Barracks Road

Newcastle-under-Lyme

ST5 1LG

If you have any questions relating to this please contact Trevelyan Wright on info@b-arts.org.uk

(marked clearly for his attention) or on 01782 717326.

The deadline for this application is Thursday 12 December at 5:00pm.

We anticipate making a decision on the basis of your application, but may be back in touch

shortly after the deadline with any further questions about your approach.

We look forward to receiving your application, and thank you again for your interest in Appetite.

For background information about the Appetite please visit our website www.appetitestoke.co.uk.

If you have any access needs in relation to your application then please let us know.