SOCIAL MEDIAINTEGRATED PLATFORM

PRESENTATION OUTLINE

Introduction Facebook Photo Contest Super Cyber Monday Sale Facebook Photo Albums Single Travelers Facebook Company Review Google+ Twitter Implementation

INTRODUCTION

Social media invaluable tool for businesses Recent years social media has become

flooded with advertisers Companies must now find ways to innovate

New social media integrated platform that takes into account the diverse amount of social media sites available Engagement as most important tool to create

social media success

FB PHOTO CONTEST

Increase brand awareness through a Facebook Photo Contest Past customers submit

pictures from tours they have taken part in

Facebook members decide which picture is the best

The picture with the most likes receives a prize

SUPER CYBER MONDAY SALE

Super Cyber Monday Sale Sales strategy to capture impulse buyers Keep customers engaged Discover new content not seen before

FACEBOOK PHOTO ALBUMS

Social media is a highly visual platform Visual photo albums on Facebook Feature pictures of tours Potential customers are provided with

information of tours Sell products visually to potential customers

Pictures are worth a thousand words

SINGLE TRAVELERS

Online single traveler’s community on Facebook

Targets hesistant customers not willing to travel alone

Customers interact with others and may decide to join tours together

Markets a community rarely solicited Potentially sell to a larger group rather than

one

FACEBOOK COMPANY REVIEW

Past customers receive 10% discount for writing a review

Potential to create trust with new customers Increase in reputation

Reputation important for online sales

GOOGLE +

Google+ as an emerging social media platform

Having a Google+ page increases likelihood of page being featured in search results

Travela+ will have a greater chance of appearing at top of the list

TWITTER

Compile list of 120 travel tips and publish them on twitter 3x’s per day

Engage audience with useful information Perception of Travela+ as an expert company Convince customers to to subscribe to

Travela+’s twitter Updated on future tours and promotions

IMPLEMENTATION

Pages must be optimized to ensure access on mobile readers

Company must be marketed as travel expert not reseller