SOCIAL MEDIAFOR HOSPITALITY

Powered by

Jakob Riegger, COO & Founder | jakob.riegger@trustyou.com ITB Berlin 2012, Phocuswright | March 7, 2012

“How can I convince users?”“How can I convince users?”

“Which offer can I trust?”“Which offer can I trust?”

CIRCLE OF TRUST IN TRAVEL

“What is my reputation?”“What is my reputation?”

StructureSemantic TechnologyChaos

SemanticTechnology

“The check-in was very quick.”

“Food and drinks were great.”

“No WiFi inhotel rooms.”

“The surroundings were noisy and

bleak.”

“The staff was friendly to kids.”

StructureSemantic TechnologyChaos

DestinationsDestinations

AirlinesAirlines

HotelsHotels

- Small rooms (3)- No WiFi (2)

+ Kid Friendly Staff (4)+ Great Restaurant (8)

Criteria: Good FoodCategory: Family Hotel

SemanticTechnology

StructureSemantic TechnologyChaos

• Independent• Unbiased• Free

The New Standard for Reputation

Reputation Marketing

Reputation Management

• Software-as-a-Service• +5,000,000 API calls• +400,000 hotels analyzed• +10,000 hotel customers• +100 destinations• Support for +20

languages• Used in official star

ratings

Global Reputation Management

Thank You!