Social Media Induction Session

Some thoughts on creating great content

29/3/2012

Angharad Dalton, Caroline Kenzie, Josh Hoole

Session twitter hashtag #C2p0SM

What we’ll cover

• This session has been designed to help us consider our project approach to Social Media

• Format of workshop• Strategy; collaboration, discussion and action• Inspiration

#C2p0SM

Why?

• Social media is great! • If used well, SM can help you work smarter, and

better connect you to those that matter• This in turn could help drive word of mouth, and

brand reputation - but only if it’s done well!

• To do it well, you need to understand it.

#C2p0SM

Would you tell me, please, which way I ought to go from here?”“That depends a good deal on where you want to get to,” said the Cat.“I don’t much care where–” said Alice.“Then it doesn’t matter which way you go,” said the Cat.

Where do yo want to go?

#C2p0SM

Understanding SM & approaching strategy

Today’s key discussions / questions• Who• What• How• Benefits & concerns

#C2p0SM

#C2p0SM

SM’s best kept secret

#C2p0SM

SM’s best kept secret

#C2p0SM

SM’s best kept secret

#C2p0SM

SM’s best kept secret…

• We ALL have something to say, it’s how you say it that makes a difference.

• Think creatively about how you express your work, ideas and thoughts!

• Depth of engagement is key measure of success • Animation

#C2p0SM

SM is about you…

• Storytelling(blogs, photo sharing, video sharing, podcasts)

• Connecting(social networks, calendaring, meetups)

• Knowledge sharing(wikis, bookmarks)

#C2p0SM

Social Media SupportSeek Inspiration: http://pinterest.com/http://twitterfall.com/ http://www.netvibes.com/ http://gifninja.com/http://issuu.com/ http://instagr.am/ Usual Suspects: Twitter, Facebook, Flickr, YouTube, Linked-in,

Ask the staff! GEECS & Circuit Riders are obviously well placed to help you with your SM use

#C2p0SM

Overnight Challenge

• Working in your Area Teams (support staff to join Area Teams please!) produce a piece of content on the theme of engagement. The content can take any form – animation, photo, text, etc.

• Upload it to a relevant platform, and then share via twitter using #c2p0SM hashtag

#C2p0SM