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Social Media in Your Department Mary O’Connor Public Relations, Boston University

Social Media in Your Department

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Social Media in Your Department. Mary O’Connor Public Relations, Boston University. What we'll cover. - Defining goals - Audience - Time & resources - Researching platforms. - Content sources - Daily tasks - Analytics - Resources at BU. What are your goals?. Who is your audience?. - PowerPoint PPT Presentation

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Page 1: Social Media in Your Department

Social Mediain Your Department

Mary O’ConnorPublic Relations, Boston University

Page 2: Social Media in Your Department

What we'll cover

- Defining goals

- Audience

- Time & resources

- Researching platforms

- Content sources

- Daily tasks

- Analytics

- Resources at BU

Page 3: Social Media in Your Department

What are your goals?

Page 4: Social Media in Your Department

Who is your audience?

Page 5: Social Media in Your Department

batmoo, Flickr/CC

Page 6: Social Media in Your Department

Available time & resources?

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Page 8: Social Media in Your Department

Goals + audience + time

Platform

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twitter.bu.edu

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Where will your content come from?

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What is your voice?

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Daily tasks

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What's your communication plan?

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How do you measure success?

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Awareness @Replies, follower growth

Engagement

Traffic Visits from your page

Response Rate

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Recommended tools

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#MyDash series, blog.hootsuite.com

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Resources at BU

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bu.edu/news

Social Media Guidelines

bu.edu/news/about-pr/

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bu.edu/brand

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facebook.com/groups/BUsocial

Page 48: Social Media in Your Department

Mary O’Connor [email protected]

617-353-4198

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Questions?


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