Social Media in the New Event World

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Events are entering a new era, and social media is becoming an increasingly important and visible element in the transformation of events. As events evolve away from fixed, didactic experiences to more collaborative, fluid, and participatory experiences, social media has become increasingly integral to the event experience. As this white paper demonstrates, particularly through key case studies, evidence is mounting that social media is having a significant impact on a whole range of event functions. In fact, social media has become central to the success of a growing number of events, and entire events have been developed around social media.