Social Media

In Ramadan

Do People Engage More on Social Media During Ramadan?We tracked the engagement generated in the region during Ramadan 2012 and compared to the same time interval outside Ramadan.

Egypt

Facebook Twitter

2:004:00PM PM

6:0012:00PM PM

Oman

11:0010:00PM AM

Bahrain

6:007:00PM PM

Qatar

AM PM

Lebanon

10:00 4:00

Kuwait

8:002-4PM PM

Jordan

AM PM

2-4 6:00

KSA

4-610:00PM AM

PM

7:00PM

6:00

UAE

2:00 PM4:00 PM

Exploring Arab User Habits on

Facebook & Twitter

33%

Before Ramdan During Ramadan

30%IncreaseDuring Ramadan

Before Ramdan During Ramadan

Are People More Positive or Negative on Social Media in Ramadan?We manually analyzed the engagement we tracked and categorized them as positive, negative and neutral.

During Ramadan

AfterRamadan

BeforeRamadan

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14Positive

During Ramadan

AfterRamadan

BeforeRamadan

Negative

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

During Ramadan

AfterRamadan

BeforeRamadan

Positive

During Ramadan

AfterRamadan

BeforeRamadan

Negative

IncreaseDuring Ramadan

Facebook

Twitter

Facebook

Twitter

D U B A I • R I Y A D H • A M M A N

D U B A I • R I Y A D H • A M M A N

How do people engage online with brands during Ramadan? We tracked the growth in engagement levels in addition to the best times for brands to connect to customers in nine countries in the Middle East.

+105%-4%

-16%+28%

+67%+7%

+35%+13%

+33%+11%

+56%+18%

-33%+6%

+74%+30%

+57%+8%

Recommendations

Re-adjust your posting times

and align with your audience

to maximize engagement.

Optimize your content mix with users' changing interests to stay relevant and build stronger relationships.

Launch integrated marketing campaigns as media consumption increases during the Holy Month.

Increase advertising support during

Ramadan to push your content further.