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Social Media in Medical Education
Cynthia Greenan, MLS, [email protected] M Flacker MD, AGSF, [email protected]
Objectives
By the end of this session the learner will be able to:• Define the concept of Social Media• Describe 3 examples of how Social Media may be
applicable to their education program
What are you using?
Define Social Media as a concept• Social media are internet-based applications that
allow you to quickly and easily connect with, communicate with and collaborate with other people
• They usually employ functionality such as friending/following, sharing/retweeting/posting and liking/favoriting/+1ing
Image by Slava Baranskyi http://www.flickr.com/photos/woofer_kyyiv/3581392721/
Types of Social Media
File sharing – “Cloud” applications• Examples: Google docs, Dropbox, Slideshare• Share files with other people and collaborate • Always have the latest version • Some let you work simultaneously “in the cloud”
(on the internet), while others require you to download to edit
Wiki• Examples: Wikipedia, Medpedia, POGOe wiki• Etymology: to hurry; quick, fast
(dictionary.reference.com)• Many people working on a large project all at
once
Media Sharing• Examples: FlickR, Youtube, iTunesU• Easy way to share media files• Find pictures, video, audio• Often can be rated (like, stars, etc) • Upload your own creations to share with
others
Blogs• Use blogging software: Wordpress,
Movable Type• Write about whatever you want• Readers can comment • One-sided if the writer can't engage• Can be a time sink trying to keep up.
Microblogging• Example: Twitter• Like a blog, but much shorter• Twitter has a 140 character limit• Like texting, all of your followers at once• Use hashtags to add your tweets to a
conversation
Social Networking Site• Examples: Facebook, LinkedIn• Broadcast your thoughts or photos to your
“friends” • Follow pages and groups• Separate personal from professional
Discussion Forum• Example: POGOe Discussion Forum• An informal conversation over the internet• Easily archived and searchable
Rules of the Road
Security Settings• Make sure you know who has access to
your content. • Be careful what you put out on the
internet: Assume the “anti-vegas” rule• Consider whether or not to friend
patients/trainees.
Follow guidelines• Find out if your institution has specific
guidelines for professional social media use
• HIPAA rules still apply• Consider the AMA social media guidelines
Relevance to Medical Education
Sharing knowledge with peers• You have specific experiences and
knowledge that others can benefit from• You can learn from or get help from
others• Follow “thought leaders” who will
prescreen content for you• Connect with colleagues, learn from
experts, share resources
Connect with your trainees• Can provide new and exciting ways to
connect with and teach your trainees• Keep up with the increasingly tech savvy
generations of new learners
In short…
Play around with the different types of social media. Learn and have fun.
And on that note, let’s try some things out. Later, you can try some of the things on this list: http://ow.ly/78n8x
References• Movabletype.org• Google docs – docs.google.com• Dropbox.com• Slideshare.net• Wordpress.org• Facebook.com• Youtube.com• Linkedin.com• Wikipedia.org• FlickR.com• iTunesU - www.apple.com/education/itunes-u/• dictionary.reference.com/browse/wiki• tweetchat.com/room/dwrf11
