Social Media in Higher Education: Strategy and Support for Staff and

Students Sue Hutley @suehutley,

Megan Pozzi @megfern87

CC BY 2.5: Social Aquicons by Lanan Illustration: https://www.iconfinder.com/iconsets/social-aquicons

QUT SOCIAL MEDIA AUDIT

2014 Working group

for m ed

RISKS Br anding Repu ta tion Loss of IP Recr u itm en t an d selection gu idelin es Cyber secu r ity Com plian ce w ith r ecor ds m an agem en t Socia l m edia m on itor in g

CC BY-SA 2.0 Betcher, C. (2012). Skydiving [Image]. Retrieved May 1, 2015, from https://www.flickr.com/photos/12719710@N00/7050378839

OPPORTUNITIES Pr omoting r esear ch & r esea r ch

ou tpu ts Str a tegica lly p r ofilin g lead

r esea r ch er s Recr u itm en t of sta ff (e.g. via

Lin kedIn ) Expan d n a tion a l an d in ter n a tion a l

r ecogn ition Con tr ibu tin g to deliver in g a qu a lity

stu den t exper ien ce Teach in g an d lea r n in g oppor tu n ities

to in ter act w ith a va r iety of tech n ologies

In ter action betw een sta ff, stu den ts, fu tu r e stu den ts, in du str y an d oth er stakeh older s

Also under review

Student and Staff Codes of Conduct

Gu idelin es for socia l m edia for lea r n in g an d teach in g

Sta ff tr a in in g in socia l m edia

FOR YOU TO CONSIDER Do you have an over a r ch in g (u n iver sity w ide) str a tegy, gover n in g docu m en t, policy an d pr ocedu r es r ela tin g to officia l u n iver sity socia l m edia accou n ts? Do you h ave a list of con tacts (in clu d in g ou t of h ou r s con tacts) for a ll of you r officia l socia l m edia accou n ts? Do you h ave a tr a in in g p lan – h ow w ill sta ff lea r n abou t u sin g socia l m edia to th eir advan tage (an d com ply w ith policies an d pr ocedu r es)? Have you u n der taken a r isk an d oppor tu n ities exer cise a t you r in stitu tion r ecen tly r ela tin g to socia l m edia?

Create a Better Online You

Mostly gover n m en t

sites ta r getin g sch ool age stu den ts,

teach er s an d pa r en ts

Resou r ces for u n der gr adu a tes w er e gen er a lly text h eavy an d tools focu ssed

FOCUS GROUPS

ACCESS ≠ ABILITY

CONTENT

Sear ching, selectin g, r each in g an d eva lu a tin g con tacts on lin e;

Attr actin g a tten tion on lin e; Con str u ctin g on lin e p r ofiles an d

iden tities; Poolin g kn ow ledge an d

exch an gin g m ean in g w ith oth er s in peer -to-peer n etw or kin g.

Develop in g an or ien ta tion tow ar d a pa r ticu la r goa l;

Takin g th e r igh t action s to r each th is goa l;

Makin g th e r igh t decision s to r each th is goa l;

Gain in g th e ben efits th a t r esu lt fr om th is goa l.

From: van Deursen, A. J. A. M., Courtois, C., & van Dijk, J. A. G. M. (2014) ‘Internet skills, sources of support, and benefiting from internet use.’ International Journal of Human-Computer Interaction, 30(4) [online]. doi:10.1080/10447318.2013.858458

CHALLENGES Accessibi l i ty Open access Design

THE FINAL PRODUCT

Self assessment tool Video con ten t Refer r a ls to su ppor t

ser vices Face to face w or ksh op

(in developm en t) Han dbook for

academ ics

PLEASE TAKE THIS WORK AND:

Develop it Adapt it Make it your own Share it

http://www.l ibr ar y.qut.edu.au/lear n/socialmedia/

@suehutley @megfern87

DON’T BE SHY