Aim to be Famous

Knowledge Sharing: Social Networking

www.samanthabell.com.au

Samantha BellBusiness and Internet Consultant

Advancing business and innovation through internet technologies and leveraging world trends.

Background:

Consulted to and worked in over 30 companies in Finance, Education, Health, Retail, Media, Not for Profit

13 years online

Business Strategy and PlanningProject and Change ManagerOrganisation Development

Objectives

• Give you insight to Social Media …

• What is the fuss all about?

• Why is it of interest to you and your business?

• Inspire you to learn more

• Have you establish the next steps for your organisation

Structure

1. Internet & Business trends

2. Action Planning & Opportunities

3. Tips & Review

Social Media’s potential role in a businessPR, Brand, Product

Development

Customer Service & Business Operations efficiency

Recruitment

Attracting Customers

Learning & Development

CultureStaff

Retention & Engagement

Strategy IT

The marketThe average age of a social media user is 37 years

old

Twitter 39 LinkedIn 44 Facebook 38

1.3 million Australians on LinkedIn

1 Million Australians on Twitter (2.5 Million accounts)

ObamaBranding, PR

• Drove the hype – people got information they ‘pulled’ for & created their own

“Transformed Politics”

• Over 115k followers: 23x McCain’s

• More tweets than news channels

• 67% funds raised online

4,980,714

Changing CommunicationGains to Optus:

• Customer service channel, customers:

• Ask questions

• Make account changes

• Customer retention & increased revenue

• Branding, PR, Product development:

• Leader of industry – Bigpond and others

• Possible product enhancementsVisit Optus at http://twitter.com/optus

Online Word of Mouth

9

New databases capture rich people data, combined with smarter search technology:

• LinkedIn increasingly sophisticated

• Brave New Talent (UK): professionals to employers

Database Innovation

Social recruitment in Organisations

73 percent of employers use online social media sites in recruiting

People tap their networks, passing through trust barriers

49,501

14,878

Personal branding

Individuals develop personal brands easily & quickly

• Professional background on Linkedin

• Thought leadership on Twitter, Facebook and blogs

12

Beyond the resume: tech-enabled personal branding• Increasing number of

applications display people’s talents (user-friendly so more people use them to build their brands)

• Linkedin niche services – e.g. Behance

• Attach your portfolio onto LinkedIn profile

• For creative professionals (now)

• Future: other industries?

The internet and mobiles are evolving business

Everyone has more information on people• The search for people

(past, present and future) is more fluid and easier.

• Specific niches, groups have formed & are forming – locally, internationally across all demographics

• Quick, effective searching: How?

• Tapping into high quality experts e.g. Health 2.0

• Taking part

See what Edward Harran has to say via

http://twitter.com/edwardharran

Korn Ferry

Korn Ferry

Visit Korn Ferry at http://www.kornferry.com/

“…within 15 years CEOs will need to know the

ins and outs of new media,

social network technologies and

social communities before they get the

job.”

“CEOs should write their own blogs …C-

level executives …blog four to eight times

per year”

Forrester Research Chief Executive Officer, April, 2010

Executives’ Learning & Development

Aquent

Visit Aquent at: http://www.aquent.com.au/

Aquent: doing it well• Hong Kong Office role: 9 meaningful

candidates

• Efficiency: 1 tweet = minutes vs hours of searching

• Cost saving - $20k on potential advertisement

• Event - customer sales

• HR

• Recruiting people – all have his read blog

• Found trainers and experts via Internet

• PR & Branding

• CEO publicity + word of mouth

• Thought leadership. Blog republished in recruitment magazine

• Relevant audience for searching: 1 year

Tips

“Take it seriously. Invest the time.

It can be used trivially (and then so can a telephone)

It can be incredibly powerful, incredibly influential

Traditional media will become less of a focus. Online Word of Mouth increasingly important

Tip for CEO's is get to understand it yourself.

Use it yourself.”Visit the Savage Truth at: http://gregsavage.com.au/

How can you best utilise this opportunity?1. Action Planning

What actions?

Who will do them?

2. Opportunities for our

organisation

Blue Ocean Strategy?

3. Benefits and challenges for our organisation from

Social Media

How can you best utilise this opportunity?

Thought Provokers:

• Objectives?

• Potential innovations?

• Your clients and candidates: what technology and sites are they using? What do they seek?

• Using quick search as a differentiator in business (“Leading Researchers”)

• What sort of value add’s can you provide utilising online for your clients? Thought leadership?

• Supporting your clients: educating them on Social Media?

• Your Organisation looking good online:

• website, blog, Facebook page, Twitter account(s), LinkedIn company page, iPhone application?

• Individuals’ profiles

• What information can you provide that shows you as a leading organisation? How do you create great information?

• Efficiency of Search

• Online networks - knowing ‘the’ networks to tap into; developing your own networks / getting involved

• Learn smart online searching techniques

1. Action Planning

What actions?

Who will do them?

2. Opportunities for our

organisation

Blue Ocean Strategy?

3. Benefits and challenges for our organisation from

Social Media

A few tips

Tips for YOUTwitter

1. Go to www.search.twitter.com Enter one or two words and see what people are saying. For example, your: city/town or company name or industry name or hobby

2. Set up your account – shorter name better

3. Start using + get training + learn from experts

• Follow interesting people – find them via google search with “twitter name” in search

• Use a Twitter application like Tweetdeck for easy reading

• Easy Twitter terminology:

People’s names start with @ (e.g. @BarackObama)

RT is ‘retweet’ (like forwarding an email)

http:// is a website

Tips for YOU

LinkedIn Profile

1. Set up an account www.linkedin.com

2. Start by including basic information in your profile and a photo

3. Add your previous roles

4. Link with your database / list of client & candidate email addresses via LinkedIn importer (then LinkedIn can recommend other contacts)

LinkedIn Searching

1. Be specific, use advanced search – the link next to the search bar on the header of the website

2. Use “AND” “NOT” “OR” in your search

Tips for Your Organisation1. Establish objectives – Aim to be famous and use this new medium well.

Innovate.

2. Training & Strategy: work with key people internally to set objectives, plan, resourcing and measures

• Inventory: what content do you already have; who is currently using Twitter

3. Do

• Establish efficient Twitter infrastructure – regularity, ease, follower attraction, content gathering plan

• Have people use it – start their understanding ASAP

• LinkedIn – company profile with rich key words

• Twitter account(s)

4. Review, learn what works, promote success and evolve

Thank you for your time

This presentation was brought to you by Samantha Bell www.samanthabell.com.auGlobal trends research enriched by Edward Harranhttp://edwardharran.posterous.com/

Services:Social Media StrategyTrainingImplementationProject Management + CoachingTailored Business ContentPublic Speaking

Australian Twitter Statistics are from the Tribalytic blog.

All websites referenced are bookmarked on Delicious.

@samanthabell1