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With so little direct contact and so many channels vying for attention, how can companies reach out to dispersed employees and keep them engaged? To celebrate its 40th anniversary, DHL launched a global employee photo competition, an inexpensive, accessible solution to engage some 500,000 employees stretched over 220 countries.
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Every picture tells a storyAn employee commemoration of DHL’s 40th anniversary
Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate ContextManchester, 19th October 2010
Local country participation
Regional voting round
Open commentary
Customer testimonials
Was it Photoshopped?
This one was
Would you marry this man?
Three-horse town
And the winners were …
Setting the pace
Credit: Stefan Hausmann, DHL Freight Germany/Copyright DPDHL
Smiling in the snow
Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
Frozen in time
Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
DHL Superhero!
Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
Horses for courses
Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
Planes, trains and automobiles
Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
Future investment
Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
Banking on success
Credit: Richard Stack, DHL Express USA/Copyright DPDHL
Ain’t no mountain high enough
Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
The results
In just 60 days:
2 million page views
5.8 million hits
18,000 users
3,098 photos published
141,701 votes and rating actions
3,488 comments
112 countries submitted photos
Kathleen Goh, DHL Global Communications [email protected]
Cara Jenkins, Senior Account Manager, theblueballroom [email protected]
