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Every picture tells a story An employee celebration of DHL’s 40 th anniversary Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate Context April 2010

Social Media in a Corporate Context 2010 - DHL

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The armchair interview with Kathleen Goh of DHL

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Page 1: Social Media in a Corporate Context 2010 - DHL

Every picture tells a storyAn employee celebration of DHL’s 40th anniversary

Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate ContextApril 2010

Page 2: Social Media in a Corporate Context 2010 - DHL

Local country participation

Regional Voting round

Open commentary

Customer testimonials

Page 3: Social Media in a Corporate Context 2010 - DHL

Was it photo-shopped?

Page 4: Social Media in a Corporate Context 2010 - DHL

This one was

Page 5: Social Media in a Corporate Context 2010 - DHL

Would you marry this man?

Page 6: Social Media in a Corporate Context 2010 - DHL

3-horse town

Page 7: Social Media in a Corporate Context 2010 - DHL

And the winners were …

Page 8: Social Media in a Corporate Context 2010 - DHL

Setting the pace

Credit: Stefan Hausmann, DHL Freight Germany/Copyright DPDHL

Page 9: Social Media in a Corporate Context 2010 - DHL

Smiling in the snow

Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL

Page 10: Social Media in a Corporate Context 2010 - DHL

Frozen in time

Credit: Chris Gillet, DHL Express USA/Copyright DPDHL

Page 11: Social Media in a Corporate Context 2010 - DHL

DHL Superhero!

Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL

Page 12: Social Media in a Corporate Context 2010 - DHL

Horses for courses

Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL

Page 13: Social Media in a Corporate Context 2010 - DHL

Planes, trains and automobiles

Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL

Page 14: Social Media in a Corporate Context 2010 - DHL

Future investment

Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL

Page 15: Social Media in a Corporate Context 2010 - DHL

Mud, sweat and tears

Credit: Nwe Win, DHL Express Myanmar/Copyright DPDHL

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Banking on success

Credit: Richard Stack, DHL Express USA/Copyright DPDHL

Page 17: Social Media in a Corporate Context 2010 - DHL

Ain’t no mountain high enough

Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL

Page 18: Social Media in a Corporate Context 2010 - DHL

The results

Number of users: 17,000

Total number of published photos: 3098

Americas (648)

Asia Pacific (623)

EMEA (1827)

Total number of comments: 3500

Participating countries: over 100

Total number of Customer testimonials: 41

Page 19: Social Media in a Corporate Context 2010 - DHL

Kathleen Goh, DHL Global Communications [email protected]

Sheila Parry, Managing Director, theblueballroom [email protected]