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Social Media: Implications for Journalists & Executives
Media Workshop: Partnering with the Media to Promote Understanding of Port Dynamics and Transport Logistics along the
Northern Corridor19th– 21st November, 2012
Mombasa Continental Resort and Spa________________
CHURCHILL OTIENOManaging Editor – Digital & Convergence
Nation Media Group
• NMG Experience• The most important thing in communication is
to hear what isn't being said —Peter Drucker• Media Convergence: Journalism Redefined• Social Media: Play or work?• The new executive: Direct line to your publics• Navigating the Madness
NMG in the Digital Space
Brand Products nation.co.ke bdafrica.com theEastAfrican.com ntv.co.ke ntv.co.ug easyfm.co.ke monitor.co.ug citizen.co.tz africareview.com Zuqka.com E-papers
Nation EastAfrican Buss. Daily Taifa
Service Products N-soko/Jobs N-soko/Property TwendeTwende Swahilihub.com syndication.nation
Mobile Products NationMobile 6667
Breaking News Politics Jobs Love Stock Sports Entertainment LifeStyle CountyNews
Ngoma 6025
www.nation.co.ke
Current Traffic : nation.co.ke
Jan Feb Mar Apr May June July August Sept19,500,000
20,000,000
20,500,000
21,000,000
21,500,000
22,000,000
22,500,000
23,000,000
23,500,000
24,000,000
Pageviews
nation
www.nation.co.ke
Current Traffic
Jan Feb Mar Apr May June July August Sept0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
n-sokoAfrica Rev.TEABDAfrica
www.nation.co.ke
NMG on Social Media
•1.1m+
•366k+
YouTube•112m+ views
who is the media?
LOL
RT
#KPA
SMH
Power shift
Democratisation of media
Crowdsourced realities
Perception is reality
global mobile trends
global internet trends
who’s driving internet growth?
Kenya’s IDI spiderchart
Private thought pushed into public space at the speed of light
Media Convergenc
e
Web
Mobile
FlickrYouTube
G+
Blogs
FB
Convergence
Radio
TV
Computer + Internet
MP3 playerCameraAudio RecorderGames Console
GPSOthers (Diary,
watch, etc)
…consider
• Where do people run to when a story breaks?
• How well represented is your perspective during crisis?
• What opportunity for audience/customer engagement?
• How effective for building of personal brands?
Whose Message?
Publics Language
Style
Frequency/Speed
Engage
3 Qs
• How do you use social media as a reporting tool?
• How do you use social media as a promotional tool?
• How do you balance your personal vs professional images?
ethics
accuracy
fairness
honestyimpartiality
transparency
…some issues
• Statements on social media can be just as defamatory/hateful as they would be if published elsewhere
• Lasting memory…….first OR wrong• RTs = Endorsement• Identity fraud• Cultural competence• To whom are you accountable?
Social Media Mentions
Key Takeaways
• Speed is of essence• No secrets / Publish into eternity• You will rarely have all the answers• No predicting tomorrow
