Using social media as a means to promote a fundraising event is an excellent way to build community,increaseawarenessandraisefunds.Hereareafewtipstohelpyouproducegreatresults.

✔InspirationalquotesandstoriesSharinginspirationalquotesandstorieswillhelpboostactivityonyourpage.Friends,family,donorsandsponsorswhoarefollowingyouonsocialmedia,arealwayseagertohearahumanstoryofhopeandcourage.Tyingpersonalstoriestothecauseallowsfollowerstoconnectwiththecauseinarealway,makingtheircontributionsanddonationsmoremeaningful.✔PositivenewsinthemyelomacommunitySharingexcitinginformationisalsoagreatwaytogainnewfollowersandattractactivityonyourpage.Stayingpositiveisimportant,particularlyforpatientfollowers.NewdrugsavailableinCanada,promisingnewresearchareexamplesofpositivenews. ✔EventsrelatedtotheMultipleMyelomaMarchThrowingabenefitgalaoraPaintNite?Createan‘event’onyourFacebookcalendar,andincludethewebsitelink(ifapplicable).Inviteyourfollowersandcontactstotheevent,askthemto‘like’and‘share’theevent.Askthemtoinvitetheircontacts.Postingpicturesaftertheeventisagreatwaytokeepthemomentumgoing.Participantswilloftenshare,tag,andcommentonpicturesofthemselves,drivingmorevisibilitytoyourpage.✔MyelomaCanadaactivitiesinyourareaSharinginformationonPatientSupportGroups,InfoSessions,andotheractivitiesofinterestinyourareaareagoodwaytoengagethelocalcommunity.

✔ SharingpostsfromMyelomaCanada MyelomaCanadaandMultipleMyelomaMarchNationalpagesareagreatresourceforsharinginformationonyourownpage,andwilloffercredibilityforyourfundraisingefforts.Visitingthetwopagesmayinspiresomeideasforyourownpostingaswell.✔ Lookofficialandstayconsistent

• Postprofessionallookingpictures• Doublecheckyourspelling• Usepicturesorlinksinyourposts• Postoften,butdon’tover-doit• Besureyourcontactinformation

andpageinformationareuptodate

SocialMediaGuidelines

CaDo’s✔

Hottip!Youprobablyalreadydothiswhenbrowsingyourownpageswithouteventhinkingaboutit…Hotpostingtimes:Before9amLunchtimeRushhourAfter9pmweekdaysWeekendmornings

✗AvoidpostingnegativestoriesTheworldisalreadynegativeenough,steerclearfrom‘DebbieDowner’posts.Examplesoftopicstoavoidmayincludesubjectsrelatedtoassistedsuicide,orsensationalizedstoriesaboutcancer-causingagents,etc. ✗Avoidsharingpostsfromnon-reputablesources,orfromfundraisingactivitiesthatarenotrelatedtoyourownSharinginformationfromquestionablesourcesorunrelatedfundraisersmaybemisleading.Ifyou’renotsure,don’tdoit.Bettertobesafethensorry.✗KnowyouraudienceToengageandkeepyourreadersfollowingyou,informationyoupostshouldberelevanttothem.Forexample,articlestoavoidpostingmayincludetopicsaboutadrugapprovedintheUSthatmaynotbeavailableinCanada.

✗Thereisno“I”inaPostPostsshouldreflectasenseofcommunityandcollaboration.Onewayofdoingthis,istouse'we'or'ourteam'insteadofthefirstperson,'I'.Instead,usewordslike‘We’,‘Ourteam’or‘Ourcommunity’.

CaDon’ts✗

ToTagorNottoTag?Ifyouarenewtothesocialmedia,hereareafewguidelinesfortagging(@)andhash-tagging(#)

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@’sLink’stoapersonorapageForexample,adding“@MyelomaCanada–NationalPage”inyourpostswouldallowfollowerstoclickontheboldedMyelomaCanada–NationalPage,anditleadthemtoMyelomaCanada’sFacebookpage.

Do:Tagapersonorapage,itwillsupportyourpost“TheMontrealMyelomaMarchorganizingcommitteeislookingforwardtothewalkonSeptemberxxth,benefitting@MyelomaCanada–NationalPage”

Don’t:Tagapersoniftheyarenotrelevanttoyoupost“TheMontrealMyelomaMarchorganizingcommitteeislookingforwardtothewalkonSeptemberxxth@JohnSmith”

#’sLinktoasubjectorthemeCreateyourownhash-tag(#)oruseanexistingone

Createyourownhash-tag(#):Bycreatingahash-tag(#)foranevent,youarehelpingbrandyoureventandcreatingconsistency.Encourageotherstouseyour#hashtag.“TheMontrealMyelomaMarchorganizingcommitteeislookingforwardtothewalkonSeptember25th,benefitting@MyelomaCanada–NationalPage#MMM2016”

Useanexistinghash-tag(#):Existinghash-tagsalreadyhaveacommontheme,andanexistingandengagedfollowing.Popularhash-tagsinclude:#TBT(ThrowBackThursday)#FBF(FlashbackFriday)#MyelomaCanada#Myeloma“#TBTtolastyear’sMontrealMyelomaMarchbenefitting@MyelomaCanada–NationalPage.Weproudlyraisedover$100,000!”

**Note:ThereareNOspacesaftera#oran@symbol.