How to monetize your social media channels

Social Media Guide

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About Skimlinks Table of Content

Skimlinks helps publishers and advertisers turn shopping intent into insights and revenues.

Our content-to-commerce marketing technology empowers digital media owners by

automatically rewarding them for the sales, audience data and strategic insights their

product and brand-related content helps create. With data from the billions of

content-to-commerce journeys running through the Skimlinks network, we provide unique

audience services for more relevant online advertising and valuable insights into the role

content plays as users navigate and transact across the web. Founded in 2007 and with

offices in New York and London, Skimlinks partners with more than 55,000 publishers and

20,000 retailers worldwide.

Find out more at www.skimlinks.com

Creating fave.co links with the URL shortener ...................p.2

Using the Editor Toolbar to create fave.co links .................p.3

Sharing fave.co links on social media ................................p.5

Facebook .........................................................................p.5

YouTube ...........................................................................p.7

Pinterest ...........................................................................p.8

Twitter ..............................................................................p.9

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How to monetize social media with Skimlinks

Different channels require different kinds of content. Publishers know that and

embrace it every day in the content they’re creating.

We created fave.co for that reason: So our publishers can create different kinds of comtent

– commerce-related content – for their different channels. Almost 75% of consumers rely on

social media to guide purchase decisions (Digital Marketing Magazine, March 2015).

In the Publisher Hub and through our Google Chrome Toolbar extension you can access a

URL shortener and create affiliate links that you can share straight away on your social media

feeds, which we call “fave.co”.

This guide will explain how to use fave.co to monetize your social media, which can be very

lucrative: We now see publishers earning up to a third of their revenues on social media

through using fave.co.

Creating fave.co links with the URL shortener

Select the

domain you

want to

track the link

through, paste

in the normal

URL and

click shorten.

Login to your

Skimlinks

Publisher Hub

account and go

to the toolbox

tab. There you’ll

be able to find

the tab for our

URL shortener.

You’ll then be

given a short

URL which

you can share

on your social

page. You can

then link from

homepages &

individual links.

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Using the Editor Toolbar to create fave.co links

The toolbar will give you the option to create an affilate link you can share on your website or

a fave.co link for social, so choose whichever is appropriate.

Alternatively, if you install our Editor Toolbar Google Chrome extension, you can create,

copy and directly paste fave.co links into your social posts.

From the toolbar you can share straight to Twitter and Facebook, but you can also just copy

the link and use in your own posts later. You can also include fave.co links in Pinterest

and YouTube.

You’ll be able to see whether the Merchant is a VIP or Preferred Partner – which means they

offer a commission rate at least 100% or 50% better than the standard CPA rate – and

what their rate is.

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Sharing fave.co links on social media

Facebook

Place the links where you would have placed the normal one in the post and it will

work the same as an affiliate link on your website.

As soon as you push the post live, we will be able to track sales from the link, and as long as

someone clicks on your link and then goes on to make a purchase you’ll make commission

on it. We’ve included a couple of examples from Facebook, Twitter, Pinterest and YouTube

so you can get a feel for how to use fave.co:

Facebook is the world’s largest social media network and perfectly suited to being

monetized with fave.co. You can add the link to a post like normal and it will affiliate in

the same way as on your website.

Two tactics that our publishers are using effectively is creating a dedicated Facebook deals

page and pinning a fave.co link to a Facebook video. With the dedicated pages, publishers

avoid sending too many posts to their customers and can use their main page to promote it,

and encourage it to grow.

By pinning a comment to a Facebook video, our publishers have found an unobtrusive way

to keep purchasing front of mind and take advantage of the higher engagement videos can

drive over other posts.

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Youtube Pinterest

YouTube ranks top for social video consumption and 74% of consumers say there’s a

link between watching a video and making a purchase (Tubular Insights, January 2017).

Monetizing your YouTube channel is easy too, all you need do is add our fave.co links to the

description box of your videos and we’ll be able to track any sales your videos are driving.

Pinterest often finds itself forgotten about amongst the other networks, but monetizing

your channel could be well worth it: almost 90% of people who pin a product, buy it

(Izea, November 2016). Moreover 93% of Pinterest users in the US access it to plan a

purchase (JustMedia, August 2016). Just slot a fave.co link into your pin and wait for people

to re-pin it themselves. Another advantage of Pinterest is that the shareable nature means

content has a high lifetime.

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Twitter

Twitter ranks top in the US, along with Facebook, for influencing purchase decisions. It’s

especially influential for electronics, where it’s the #1 online channel for influencing sales

(TheSocialSims, January 2016). The fact that it’s designed to share frequent posts lends

Twitter well to sharing affiliate links directly to your audience and it’s a great way to churn out

high volumes of content. .

Twitter is the #1 online channel for influencing purchasing decisions surrounding electronics

- The Social Ms