Social Media

Getting Social in a Digital World.

(And, why it matters to your business!)

WHAT is social media?

Social media is a collection of platforms

in which users can produce and share content

online, therefore turning communication into

dialogue between entities.

OR…. Quite simply …

A conversation

supported by online tools.

Like these…

Facebook is a social networking site intended to connect friends, family, and business associates.

Facebook is like a backyard BBQ:

• Mostly friends, some acquaintances

• People talk about ….

favorite books, movies, tv shows, or brands

• Show off photos and brag

• Are silly and fun

• Mostly local, some national

So, why Facebook for Business?

•Average user has 150 friends – online word of mouth

•Increase SEO ratings

•Most users check Facebook at least 1x per day

•It’s less expensive than traditional advertising

•Drive traffic BACK to your website

You must first have a personal page before you can create a business page.

Never use your personal page AS your business page!

Personal Page vs Business Page

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".

Twitter is like an event on the National Mall!

• A few friends, but mostly strangers

• A lot of brands and causes

• People talk about …. everything!

• Events, brands, quotes, trending topics, causes

• Local, national and international reach

So, why Twitter for Business?

• Twitter fans are voracious online consumers and contributors

• It’s a great prospecting tool

• It is a megaphone for branding

• Drive traffic back to you website

• You can build up contacts more quickly

• Tweets get quick attention

• You can use trending topics (via hashtags) to gain attention

Twitter Language

Tweet - anything you post

Handle - @username

DM – direct message

RT – retweet

# - hashtag

Tweeple, Twiend, Tweeter, Tweeps – Users of Twitter

LinkedIn is a business-oriented social networking site.

LinkedIn is like a business networking event.

• Colleagues, ex-colleagues, fellow professional group members, some friends

• A lot of brands and online networking groups

• People talk about …. Their business!

• Local, national reach

So, why LinkedIn for your business?

LinkedIn should be about YOU!

• Build up your profile with keyword rich content

• Join relevant professional groups

• Add links back to your website

• Add all your blog posts, press releases, news, events to your feed

LinkedIn• Spend 30 minutes making

connections every week

• Find and join relevant groups

• Post your content TO these groups

• Export, then import

Pinterest is a Virtual Pinboard.

Pinterest is like an art opening.

• Friends, friends of friends, strangers, brands

• People don’t talk, they SHOW!

• Local, national reach and international reach

So, why Pinterest for your business?

• Pinterest is a great visual representation of your business

• Early research indicates that Pinterest is more effective atdriving traffic compared to other social media sites, even Facebook.

• Pinterest enables users to connect their accounts to FB & Twitter (but not FB biz pages)

Pinterest• If you have products, this is a great place to showcase them

• You can follow anyone and anyone can follow you

• Get creative with your board; topics include food, home décor, etc

• Show off your business personality; photos of customers, offline events, videos, etc

The RULES of social media

• Participation

• Conversation

• Connections

• Community

www.Get-Susan.comFacebook.com/GetSusanMarketing

Twitter.com/GetSusanMktg

Pinterest.com/GetSusanMktg

LinkedIn (search, Susan Tucker, Boulder)

susan@get-susan.com