Social Media & Fundraising Success Missoula Gives 2019

Topics for Today● Your Nonprofit Profile Page

● Marketing Timeline

● Traditional Fundraising Methods

● Match Donations

● Social Media use

● The Nonprofit Toolkit

● Customizing your campaign

● What’s Next?

YOUR NONPROFITS PROFILE PAGE

Marketing Timeline● Timeline:

○ Let your donors know you are participating in the day. (email, letter, social media, etc.)

■ Save the Date on your social media pages

○ April =

■ Start promoting your giving day profile on social media regularly

■ Email reminder to your donors

■ Secure a location for First Friday

○ May = posts daily

○ Day of =

■ Real time thank you’s to donors

■ Email reminders for updates and how to donate

○ Post Giving Day =

■ Thank your donors!

■ Tell them the impact the giving day had for your organization.

***** Refer to the The Communications Timeline & Missoula Gives Planning Guide - Nonprofit Toolkit

Fundraising Methods

Put Missoula Gives into your annual fundraising plan

● Emails

● Letters

● Postcards

● Newsletters

● Community Nights

● Secure a Match Donation

Securing A Match DonationA 'sponsor match', or a 'match', is a pool of funds that was donated from a person

or company that is intended to be used to multiply the amount raised by your

organization.

Sources:

● Major donors

● Board Members

● Local businesses

Social Media UseFor the Giving Day

The Nonprofit Toolkit

Customizing your campaignUse your branding.

It’s important to stand out. (WOW factor)

Be authentic, but be different.

Downloadable Goodies - Customizable Social Shares

Canva.com

What’s Next● Complete your profile page

● Start promoting your campaign

● Secure a match donation

● Lock down a First Friday location

● Peer 2 Peer Workshops

Thanks for Attending!Nikki Robb

Program Manager

Nikki@MissoulaCommunityFoundation.org

#406-926-2846

Bubbly for customer success at GiveGab