Shaping the future of social media
Booking Hotline: +44 (0) 117 9468 876
22nd -23rdSeptember 2009
The Grand Hyatt HotelSingapore
Early booking discount ends 21st August 2009
Nick LoveBusiness Development Director, Fox Interactive Media, Australia & Asia
Reynold DSilvaGlobal Brand Marketing Manager, Unilever
Lau Seng YeeSVP, Tencent
Neal SatoGeneral Manager of Development Department, Mixi
Todd MillerEVP & Managing Director, Asia, Sony Pictures Television International
Bambos KaisharisHead of Marketing, Singapore & Malaysia, Nokia
Michael StellwagManager Digital Marketing, Qatar Airways
Ian StewartHead of Asia, Friendster
Nicolas ColinosDeputy Sales Director, Eurosport Asia
Ken MandelPresident & Managing Director, Yahoo South East Asia
DAY 1 SOCIAL NETWORKING STRATEGIESWith the ever-increasing social use of the internet, websites have become the setting for discussion of ideas, opinions and transactions. These conversations are taking place within the framework of social networks. The challenge for marketers and advertisers alike is to leverage the power of these new social networks to create innovative and original brand experiences.By tailoring a branded experience to a customers needs marketers can benefit from more positive results. Innovative firms combine aspects of social networking with personalization and building loyalty through compelling brand experiences. Content generated and referred by the user allows a firm to leverage marketings best tool: a satisfied customer. Social networking emphasizes the reviews and ratings that users care most about - those from their contacts and friends.
0800 Registration & Networking0900 Chairmans Introduction Damien Cummings, General Manager, Neo @ Ogilvy0910 Speed Networking0920 Opening Keynote:
SESSION ONE: SOCIAL MEDIA TODAY, TOMORROW AND IN 2020
Session one will examine the Asian social networking market while providing a case study on how they continue to grow, innovate and attract new audiences.
0950 An overview of Asias Social Networking market Current numbers and future predictions Are Asias social networkers different to rest of world? Growth of mobile networking1010 A New Direction for Yahoo: Social Networking Search Ken Mandel, Vice President & Managing Director, Yahoo South East Asia1030 Panel: The evolution of social networking: Marketing in 2020 The future of social media The impact of being the first to use a successful new marketing initiative How are Asian companies using social media to market? Chair: Mark Laudi, Managing Director, Hong Bao Media Jeffrey Seah, CEO South East Asia, Chair of Asia Digital Leadership Team, Starcom MediaVest Group Clemen Chiang, CEO, CozyCot.com Lucy McCabe, Lead Consultant, OgilvyOne Worldwide, Singapore Ian Stewart, Head of Asia, Friendster1100 MORNING BREAK AND EXHIBITION
SESSION TWO: WHERE SOCIAL MEDIA SITS IN THE MARKETING MIX
Implementing a social media marketing campaign and analysing its impact is a complex and difficult process. This session will unravel the techo speak and provide insight into how companies can begin planning their strategies, convince management to support it and understand the tools to analyse success.
1130 Collaborative Buying... how do we tap into this new way of selling How to implement a social media campaign Essential social media tools and platforms Senior representative, OMD1150 Social Media & Web 2.0 Social Media & Web 2.0 statistics/trends and showcase Successful advertising examples using social networking apps which engage consumers in an immersive, interactive and participatory manner. Chris Schaumann, Global Advertising & Digital Lead, Asia Pacific & Greater China Region, Microsoft Corporation1210 Budgeting and determining the ROI of social media Allocating cost and income from social media marketing Explaining and encouraging senior management to support social media How to budget for social media Lau Seng Yee, SVP, Tencent1230 Panel: Benchmarking advertising on social networks Success stories and how advertisers have tackled social networking Using blogs, polls, forums to develop products/brands Neal Sato, General Manager of Development Department, Mixi Ashutosh Srivastava, CEO, MindShare Asia Pacific
Olivier Legrand, General Manager Asia, The Wall Street Journal Digital Network Sridhar Ramaswamy, Head of Corporate Marketing, Tata Communications Georg Godula, Founder & Managing Director, Web2Asia1300 LUNCH, NETWORKING AND EXHIBITION
SESSION THREE: BUILDING TARGETED COMMUNITIES
This session will offer a broad view on how all companies, corporations, SMEs can use social media to market products, services, information and whatever you wish to promote.
1430 How to build a branded community How organisations can offer value-add social media services to enhance imagine and educate customers Using tailored communities to promote and remain in touch with customer base1450 Using existing social media platform/services to build communities Using facebook, linkedin, Xing, etc to market your brand Successful App strategies and how to make them work for you Using social media sites to seed campaigns and drive traffic Gerd Schenkel, General Manager, UBank1510 Recruiting, screening and activating Influencers/Opinion Leaders to launch WoM and Social Media Campaigns Ian McKee, CEO, Vocanic Iris Wee, VP, Starhub1530 Panel: Integrating social media into traditional marketing strategy Engaging new customers while maintaining existing image Incorporating social communities into existing marketing messages Chair: Claudia Lim, Director, Consultant (Head), 24Seven Communications Reynold DSilva, Global Brand Marketing Manager, Unilever Kurt Viertel, Group Managing Director, Leo Burnett, Singapore Nick Love, Business Development Director, Fox Interactive Media, Australia & Asia Michael Stellwag, Manager Digital Marketing, Qatar Airways Abhiram Chowdhry, Marketing Director, Expedia Asia Pacific1600 AFTERNOON BREAK & EXHIBITION
SESSION FOUR: NEW PLATFORMS FOR SOCIAL RESPONSIBILITY & CIVIL ENGAGEMENT
Can social networks be used to engage companies and individuals to make real changes to the world they live in? Whether it is to implement a new climate policy or to elect a new political figure, social networking communities are making these issues more prevalent. Session 3 will look at leading case studies, in which real changes have been made.
1630 Social networks as a means of encouraging civic, moral and political movements1650 Using social networks to educate and promote charities Sarah Ireland, Regional Director, Oxfam Great Britain1730 Panel: Social media and the new-age political battleground1800 SUMMARY & CLOSE
NETWORKING DRINKS RECEPTION
Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468 876
DAY 2 NEXT GENERATION SOCIAL MEDIASocial media is moving on and today well be looking into how PR departments can exploit social media and execute precise PR campaigns without disrupting cynical audiences. The development of two-way networks, internet TV and the convergence of internet and television, provides an opportunity for content providers and pay-tv operators to merge entertainment and social networking. The afternoon will feature a double session on the growing success of mobile social networking.
Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468 876
0800 Registration & Networking0900 Chairmans Introduction John Davidson, Editor, Marketing Singapore0910 Opening Keynote
SESSION ONE: PUBLIC RELATIONS AND SOCIAL MEDIA
Social media is a very powerful marketing platform and PR departments can begin to utilise these loyal communities to achieve messaging strategies. However it comes with many issues and dangers and this session will analyse best practises for deliver-ing PR campaigns across multiple social media platforms.
0940 Using social media to monitor, control and launch PR strategies How to launch a successful social media strategy Sending the right message to the right community Using social media debate to promote a story Coping with negative and positive PR John Kerr, Asia Pacific Director, New Media, Edelman1000 How social media is changing the business of communication and public relations Andy Oliver, Senior Vice President, LEWIS Global Public Relations1020 Panel: Monitoring and measuring people talking about your company How to monitor and listen to your audience How to maintain a watchful eye over forums and blogs and other informal media New technologies and services available Tina Nepomuceno - Di Cicco, Director of Communications, InterContinental Grand Stanford Hong Kong Gary Lipkowitz, COO, Wego1050 MORNING BREAK AND EXHIBITION
SESSION TWO: TELEVISION 2.0
Premium content and advertising is fast becoming a key strategy allowing social networks to monetize their sites. Viral content distribution has created a valuable new inventory for advertisers and a new business model for the entire media industry. Session two looks at content services, the strategy behind there delivery and how this can be developed.
1130 TV production Creating original content for social networks Todd Miller, Executive Vice President and Managing Director, Asia Sony Pictures Television1150 Social networks as a platform for content distribution1210 Panel: Home entertainment, broadcast television and social media The marriage of online video and social media How communities can help develop better TV programming Using social networks to engage new audiences and expand reach Integrating social media within the Television proposition Developing pay-tv with web 2.0 applications. Paras Sharma, Senior Director Marketing & Corporate Communications, ESPN Star Sports Nicolas Colinos, Deputy Sales Director, Eurosport Asia Shalabh Pandey, Digital Marketing Entrepreneur, Singapore 1300 LUNCH, NETWORKING & EXHIBITION
SESSION THREE: MOBILE SOCIAL NETWORKING
This entire afternoon session is devoted to the new phemonome of mobile social networking. In the two sessions we will examine how operators, publishers, handset manufacturers and marketers can benefit from mobile social networking and look at what the future holds for this popular medium.
1430 Mobile social networking: whats the fuss all about? The extension of social networks from the desktop the mobile How mobile social networking with drive social media uptake Latest trends and whats next for mobile social networking Andrew Grill, Digital Strategist & Evangelist, London, United Kingdom1450 Telco 2.0 business models for social networking How telcos should position themselves in the Web 2.0 economy and social networking Are over-the-top players a threat or an opportunity for operators Opening carrier class platforms for developers and partners by offering free access to telco 2.0 APIs Telco winning broadband and mobile strategies for social networking Case studies: TeliaSonera, Vodafone, BT, Orange Jukka Helin, Director, TeliaSonera1510 Panel: Monetising and developing the strategic relationship with operator and publisher How publishers and operators can work together to create a must-have service Developing applications and software to encourage subscribers to go online How can both parties benefit from a solid strategic relationship Building a mobile eco-system Bennet Porter, Head of Marketing, SE Asia, Yahoo Dr Bernard Leong, Partner, Thymos Capital LLP Colin Miles, co-founder & Executive Vice President of i-POP Rohit Dadwal, Managing Director, Asia Pacific, Mobile Marketing Association Tai Hsia, CEO, mConnected1545 AFTERNOON BREAK AND EXHIBITION
SESSION FOUR: HANDSETS AND PLATFORMS FOR MOBILEWEB 2.0
The mobile internet experience is dramatically improving with more and more PC-like functionality. This session will look into how handset manufactures, web develop-ers and mobile operators are achieving this and making mobile internet into its own distinguished platform.
1620 How to create the ultimate modern mobile social media platform Working with operators, publishers and handsets to develop web 2.0 mobile websites Do we require more open source technology Bambos Kaisharis, Head of Marketing, Singapore & Malaysia, Nokia1640 Next generation mobile web development Jrg Krahnert, APAC MD, Netbiscuits1700 MEF Panel: How to make mobile internet into a better experience M.E.F latest consumer results, and findings from members Making mobile an internet experience in its own right Incorporating more interactivity and more web 2.0 applications Role of social media for improving mobile internet Role of web developers, mobile operators and handset manufacturers Navin Wathan, Director 1Maxis, Product Development & Infotainment, Maxis Lai Kok, CEO, BuzzCity1730 SUMMARY & CLOSE
Social Networking World Forum - Asia
Day 1 Day 2 Both days
Standard $870 (400) $870 (400) $1600 (750)
Early booking discount $780 (360) $780 (360) $1400 (675)
Prices do not include V.A.T
Exhibition Visitor (Free) Please register online
Book now at www.socialnetworking-asia.com or call the booking hotline on +44 (0) 117 9468876
Delegate Terms and Conditions1. In respect of any conference we reserve the right to vary the content, timetable, location or speakers, or to cancel the event. In such circumstances we accept no liability for the variation or cancellation, but in the event of a cancellation only we will refund the registration fee (+VAT).2. If you cancel your booking the full fee (+VAT) will be payable unless a written notice of cancellation is received by us at least 30 working days prior to the event, in which case the fee will be refunded, less an administration charge of 150 (+VAT) per place cancelled. A substitute delegate may attend at no extra cost provided you give us written notice of this.3. Payment is due with submission of your booking form. No admittance will be allowed to the conference if full payment has not been received.4. Spaces may be limited and therefore submission of your booking form and payment does not guarantee you a place. The despatch by us, whether by email or letter, of written confirmation of your booking will constitute a legally binding contract.5. You are not, without our permission allowed to reproduce any part of the conference materials or make audio or visual recordings at the conference.6. To the fullest extend permitted by law neither Six Degrees Events Limited nor its employees or speakers will b...