WELCOME to the WEBINAR

Social Media for Rural Business Support

and Capacity Building1:30-3:00pm PDT, September 1st, 2011

Brought to you by:

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The LiveMeetingEnvironment

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The LiveMeetingEnvironment: Handouts

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Presenters

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Tanya Twynstra Director of Capacity Building, Ministry of Labour, Citizens’ Services and Open Government

Jan EnnsJan Enns Communications

Tracey AxelssonProject and Communications Manager, Community Futures British Columbia

Kelly BryanCommunity Development Officer, District of Tumbler Ridge

Audio information: -Dial-In Number: 1 877 353 9184-Conference ID: 2858418-Mute phone: mute button or *6-Please do not put phone on hold

Visual Information: Click on “Voice and Video” in the menu barTroubleshooting: Follow instructions in the meeting invitation. Call IT

support at 250 356 9600 if issues cannot be resolved.

Webinar Agenda

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1:30-1:40 Introduction Darby Cameron & Kerry Pridmore, RuralBC Secretariat

1:40-2:00 Province of BC’s Social Media/Citizens’ Engagement Initiatives

Tanya Twynstra, Ministry of Labour, Citizens’ Services and Open Government

2:00-2:10 Things to Consider Jan Enns, Jan EnnsCommunications

2:10-2:23 Twitter Basics & Social Media Management

Tracey Axelsson, Community Futures British Columbia

2:23-2:30 District of Tumbler Ridge’s Social Media Efforts

Kelly Bryan, District of TumblerRidge

2:30-2:55 Questions

2:55-3:00 Close

Quick Poll

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Where Do I Start with Social Media?

Lessons Learned from the BC GovernmentThursday, September 1, 2011

Where Did We Start?

It Was About More Than a PDF

Guidelines for Employees

Experiments

Support for ideas

A Place to Share Success

Online, Anytime, Anywhere Resources

Learning Opportunities

Specific Strategic Support

Now with one year under our belt

http://www.newsroom.gov.bc.ca/connect.html

There Are Lots of Ideas for Using Social Media

Via Flickr John Goldman

It’s a Fine BalanceGoing For It

Not being part of the conversation

MaintainingPrivacy

Being Open

Having people, skills and time

Managing Risk

Dear Boss: We need a Facebook Page. Please

approve.

Dear Employee: Why do you want a Facebookpage, and how will it

help us?

Dear Boss: It just will. Please approve.

Has To Be More Than Just Cool

Its About Planning

It’s Starts with Preparing Business Case

Tidbits of Our Learnings

Start with research, reading, listening

Don’t let the co-op do it

Plan big, start small

Being really clear about the business problem is fundamental.

Your problem is almost always about better web design & improved business processes than social media.

Tidbits of Learnings

At some point, it will force you to rethink how your organization communicates and approves.

Culture eats strategy for breakfast.

This fundamentally changes existing business process.

It will require more training and culture change than you think.

Step 1: Listen

Step 2: Listen

We Are Happy to Share Our Stuff

https://extranet.gov.bc.ca/collab/some/

User name extragov

Password Engage4all

Four things you need

to think about

1. Get online

2. Have a plan

3. Know your audience

4. Put policies in place

Access to the internet

• 83% of Canadians have internet access from any location (Ipsos, 2011)

• 79% from home (Ipsos, 2011)

• 95% of Canadians have access to broadband via a landline, rest is satellite (CRTC)

• 55 plus fastest growing internet users (comScore 2011)

• Canada’s largest social networking site• 16 million users

• 65% of British Columbians

• Fastest growing segment is women aged 55-65 year-old

• In past year, 94% of new social network profiles are those 35 years and up

• Sent to mobile or email

• 140 characters

• Quick, current

• 86% of Canadians aware of it (Ipsos, 2010)

• About 10% have profile and 6% actively use (Ipsos 2010)

Plan ahead

What?

Who?

Why?Say

what?

How?

• Video sharing website

• Easy to upload from computer or mobile device

• 2 billions views per day (ViralBlog 2010)

• 60% of Canadians have visited You Tube and of these, 31% visit weekly (Ipsos)

Quick Poll

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Know your audience

Know your audience

Policies

• Policy for users

www.civicinfo.bc.ca

• Policy for Records Management

Questions, Answers & More Info

Jan Enns, MA, Principal

Jan Enns Communications

Email: jan@janenns.com

Avatar

Twitter basics

Being cool is hot. There are 5 big elements to consider:

1. Recognition2. Meaning & Relevance3. Expression4. Uniqueness5. Intrusion

Avatar Avatar images will appear in 3 sizes• 48 x 48• 73 x 73• 128 x 128

Don’t worry – this really just means make it square or Twitter’s interface will square it for you.

Twitter basics

Background

Twitter basics

If the Avatar is your face –the background would be your clothing

Background images will appear in 6 pixel sizes• 800 x 600• 1024 x 760• 1280 x 1024• 1440 x 900• 1680 x 1060• 1900 x 1200

Don’t worry – this means make it square rectangular- then adjust with the standardTwitter template to make it work

Twitter basics

Where to go

Twitter basics

Look toChangeBackgroundImageAndChangeDesign Colours

Twitter basics

Make managing your medialess of a chore with a free dashboard.

Twitter basics

Update Twitter, Facebook and LinkedIN all in one place.

Tumbler Ridge

Social Media

EffortsRural BC Webinar

Thursday, September 1st,

2011

Overview

Background

Developing a Plan – Tumbler Ridge

Current Social Media Approach and

Tactics

Future Plans

Background - Tumbler Ridge Located in Northeastern BC; ~3,000 Residents

Major Economic Drivers: Coal and Wind Power

Population Expected to Double over the next 3-5 Years

Small Business Integral to Community Growth

Social Media Engagement is a Relatively New Initiative

Social Media Plan Determine Target Sector; Identify Potential

Niche(s)

Establish a solid foundation of Social Media Infrastructure (Facebook, Twitter)

Inform, Engage, and Motivate Users in Order to Garner Product Champions

Expand on Efforts, Incorporate a Broader Spectrum of Tools, Increase Participation within our Organization

Traditional Media Vs. Social

Media

Shotgun Rifle

Approach to Marketing using

Social Media

Currently, Tumbler Ridge utilizes various

Social Media platforms: Facebook, Twitter,

DAMS

Encouraging Small Businesses to get

Involved (ShopsQA)

Workshop Series

Tactics for Marketing with

Social Media

Engaging Users in a Dialogue (Vs. Monologue)

Asking “Yes” Questions

Ask for Advice, Opinions, Feedback

Encourage UGC and Promote it

Contests and Giveaways

The Future for Tumbler Ridge

Blogs, Forums, Website integration, Pay-

per-Click ads

Increase Number of Product Champions

(Influencers)

Create/Expand the Social Media

Platforms for Small Businesses

Thanks ! ! !

Questions?

We want to hear from you!

Kelly BryanCDO@DTR.ca250-242-4242

_Kelstar

Connect with me on

Discussion/Questions

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What challenges have you or your organization faced with social media?

What opportunities has social media created for you or your organization?

Do you have any questions or tips for our presenters or audience?

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THANK YOU

for your participation in this webinar

Resources

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Citizen Engagement, Ministry of Labour, Citizens’ Services and Open Governmenthttp://www.gov.bc.ca/citz/citizens_engagement/index.html

Jan Enns Communicationshttp://www.janenns.com

Community Futureshttp://www.communityfutures.ca

District of Tumbler Ridgehttp://www.tumblerridge.ca/

Matthew Crozier, "Does Online Community Engagement Work for Local Government" (Bang the Table: August 19, 2011), http://corporate.bangthetable.com/2011/08/19/does-online-community-engagement-work-for-local-government/?utm_source=Corporate+Newsletter&utm_campaign=e049046a6a-August_Newsletter_2011_16_2011&utm_medium=email

Contacts

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Tanya Twynstratanya.twynstra@gov.bc.ca250 507-2163

Jan Ennsjan@janenns.com250 769-3627

Tracey Axelssontaxelsson@communityfutures.ca604 685-2332 ext. 227

Kelly Bryancdo@dtr.ca250 242-4242 ext. 233