Social Media for Recruitment Download€¦ · Source: Maximizing Multi-Screen Engagement Among Clinicians, Epocrates, Inc. 2013; MedTechMedia 2015 5. RISE OF THE DIGITAL OMNIVOIRE

How to Use Social Media for Physician Recruitment

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WHOdowetargetonsocialmedia

WHATissocialmedia

WHYdoweusesocialmedia

HOWdoweusesocialmedia

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87%of physicians

ages 26-55 are using social media

Source:CDWHealthcare2015HealthcareSocialMediaReport-http://www.cdwcommunit.com/resources/infographic/social-media/

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65%of “traditional” physicians

ages 56-75 are using social media

Source:CDWHealthcare2015HealthcareSocialMediaReport-http://www.cdwcommunit.com/resources/infographic/social-media/

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RISE OF THE DIGITAL OMNIVOIRE

ofall physiciansusesmartphonesforprofessionalreasons94%

Source:MaximizingMulti-ScreenEngagementAmongClinicians,Epocrates,Inc.2013;MedTech Media2015

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RISE OF THE DIGITAL OMNIVOIRE

ofall physiciansusesocialmediaforprofessionalnetworking31%

Source:MaximizingMulti-ScreenEngagementAmongClinicians,Epocrates,Inc.2013;MedTech Media2015

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WHATissocialmedia



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THEPHYSICIAN SHORTAGE

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If underserved populations had standard care utilization patterns, demand for physicians would rise substantially.

Projected physician shortfall between 40,800 and 104,900 by 2030.

Achieving population health goals will likely raise demand for physicians.

Demographic trends continue to be the primary drivers of increasing demand from 2015 to 2030.

Source:JacksonPhysicianSearchWhitePaper,PhysicianWorkforcethrough2030,August2017

Physician’s retirement decisions are projected to have the greatest impact on supply.

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THE FACE OF MEDICINE IS CHANGING

Source:AAMCTheComplexitiesofPhysicianSupplyandDemand,April2016

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84,280 111,295

92,652114,089

0

50,000

100,000

150,000

200,000

250,000

2007 2015

FamilyMedicine InternalMedicine

Active Primary Care Physicians2007 vs 2015

Though the total pool of active primary care physicians is growing, it is not enough to keep up with demand and population growth which

exceeds these numbers significantly.

PHYSICIAN SUPPLY INCREASING… BUT NOT ENOUGH

Source:AAMC2008PhysicianSpecialtyDataandAAMC2016PhysicianSpecialtyDataReport

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SHORTAGE IS ACCUTE OUTSIDE OF MAJOR CITIES

Only10%ofphysicianspracticeinruralareas

About20%ofAmericansliveinruralareaswheremanydonothaveeasyaccesstoprimarycareorspecialistservices.

Source:TrendWatch,AmericanHospitalAssociation,January2015andDoximity

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Not only are the candidates scarce, but it is becoming more

and more difficult to reach them.

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REACHING PASSIVE CANDIDATES

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BE EFFICIENT AND STRATEGIC

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Lessthan

10%ofrecruitercommunicationsarerelevantasreportedbythemajorityofphysicians.

39%ofphysiciancandidates

reportedbeingcontactedmultiple

timesperweekaboutjobopportunities.

RiseoftheDigitalOmnivore

Source:Doximity PhysicianSurvey

AND BE RELEVANT

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Embracingsocialanddigitalmedia asacorestrategyin recruitingphysicians andotherprovidershasbecomecentraltorecruitmentsuccess.But

leveragingsocialmediasuccessfully requiresbothakeenunderstandingofthecandidatepool andproficiencyinsocialmedia toengagementthem.

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WHATissocialmedia




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SOCIAL MEDIA

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SOCIAL MEDIA

Greatfornetworkingandbuildingrelationshipswithslightlymoreformal(butnotstiff)tone.

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SOCIAL MEDIA

Greatforhighlightingthegreatnessofyourtargetaudienceandofferingthempointedandvaluablejobsearchtips.

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SOCIAL MEDIA

Greatforsharingindustrynews,articles,stats--withyourwittyandsmarttakeonthematter.

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SOCIAL MEDIA

GreatforsourcingcandidatesandpotentiallysharingrelevantcontentthroughDoximity’s manyrecruitertools.

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SOCIAL MEDIA

36%jobseekers

83%jobseekers

40%jobseekers

70%jobseekers

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WHATissocialmedia



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Create Brand Awareness

Share Content

Build Network

Source Candidates

Post Jobs

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Share Content

Build Network

Source Candidates

Post Jobs

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CREATING BRAND AWARENESS

Hospital BrandA reported 56% of job seekers ranked employer brand – the company’s reputation as a great place to work – as the deciding factor when choosing an employer.

Hospital Brand

Industry Brand

Recruiter Brand

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Hospital BrandKnow your hospital or facility’s digital reputation by monitoring the company’s pages as well as online resource sites.

What patients are saying(Healthgrades, GooglePlus, Facebook)

What are employees are saying (Glassdoor, also Facebook).

Hospital Brand

Industry Brand

Recruiter Brand

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Personal Recruiter Brand• Create a professional account tied to

your work email• Optimize your profiles• Use relevant key words in your

descriptions• Use professional and high quality cover

and profile photos. • Build and engage your prospect

network • Continuously post relevant content

Hospital Brand

Industry Brand

Recruiter Brand

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Industry BrandAlso keep up with what is going on locally and nationally within your industry and formulate your social media strategy and presence accordingly.

Hospital Brand

Industry Brand

Recruiter Brand

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Share Content

Build Network

Source Candidates

Post Jobs

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SHARING CONTENT

PostsfromYourHospital•Articles•Pictures•Videos•UpcomingEvents

PostsfromIndustrySitesandExperts•Articles•News•Infographics•Videos•UpcomingEvents

PostsfromPhysicianChampions•Stories•Pictures•Quotes

CreateYourOwn•DayintheLifePhotosandVideos•SuccessStories•VideoHowTo's (ie InterviewTips,etc)•AskQuestionsofYourNetwork•StylizedJobPostings•UpcomingEventsYouareAttending

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Share Content

Build Network

Source Candidates

Post Jobs

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Network On (and Off) Line

TargetYourCRM

inFacebook

PhysicianChampions

andInfluencers

PostLinkstoYourPages

JoinSocialMediaGroups

BoostPoststoTargetedAudience

BUILDING YOUR NETWORK

NetworkingandEvents

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Share Content

Build Network

Source Candidates

Post Jobs

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SOURCING CANDIDATES

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DoximityTalent Finder Tool

LinkedInLinkedIn Recruiter Tool

FacebookNetworking with Followers, Groups, Industry Leaders

POSTING JOBS

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Not every single job – but highlight very interesting or unique jobs as engaging content to facilitate networking.

PRO TIP: Partner with marketing or a colleague with a great eye to create engaging images to go with your jobs!

Approach these social media recruiting activities with a strategic and effective protocol.

We’ve created an acronym to help you out.

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SEGMENTENGAGEAUTHENTICRELEVANTCREDIBLEHABIT

HOW TO “DO” SOCIAL MEDIA STRATEGICALLY

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SEGMENT (AND TARGET)

OnFacebook,LinkedInandTwitter• KeyWordSearches• FindandJoinRelevantGroups• HashtagSearches• BoostPoststoTargetedAudience(i.e.byjobtitle)• UseaMarketingPlatformtoMapCRMDatatoSocialFollowers

OnDoximity• TalentFinder

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ENGAGEOnFacebook,LinkedInandTwitter• Findandfriend/followprospects• Findandfriend/followphysicianchampionsorinfluencers• Postengagingandrelevantcontent,articles,news,andjobs• Shareandlikewhattheypostwhenitisrelevanttoyourjob(don’tbecreepy)

• Findandjoinrelevantgroupsonsocialmediaproperties• Answerphysician’sgeneralquestionsregardingjobsearch,etc• UseHashtagstomakeyourpostsdiscoverable(http://hashtagify.me/)

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AUTHENTIC

ShareEngagingandRelevantContent

UseaPersonable

and“Real”Voice

BeProfessional

andApproachable

FitHospital’sCulture,ComfortLevelandCapabilities

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RELEVANT

Whatyourphysiciancandidateaudiencecaresabout

Whatinsiderinformationortipsyoucanoffer

#1#2

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CREDIBLE

Becredibleasarecruiterandasatrustedresourcewhoaddsvalueandexpertisetofollowersandwithingroupsanddiscussions

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HABIT

Makeitahabitandbesuretopostregularlyandfrequentlytokeepyourpagesfreshandtokeep

yourselfintheirnewsfeeds

Postregularly,3-5timesperweekoneachchannelyouuse

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SEGMENTENGAGEAUTHENTICRELEVANTCREDIBLEHABIT

HOW TO “DO” SOCIAL MEDIA STRATEGICALLY

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For more guidance on how you can optimize your recruiting strategy – and how to add social media to your process – reach out today.

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[email protected] | 1.866.284.3328

Documents

Social Media for Recruitment Download€¦ · Source: Maximizing Multi-Screen Engagement Among Clinicians, Epocrates, Inc. 2013; MedTechMedia 2015 5. RISE OF THE DIGITAL OMNIVOIRE