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Live events come and go. The buzz is momentary and the content is all but forgotten the next day. It’s a huge shame to say the least. That’s why DigitalBinx set out to dissect ‘the social anatomy of a live event’. At our Social Media Week event we shared best practices and techniques to amplify events online. Presented by Gemma Phelan and Hassan Mirza of DigitalBinx, a digital and social media agency specialising in arts, culture and events. Past clients include Paramount Pictures, Museum of London, University of Westminster, TOMS, Debut Contemporary and 100% Design Show. This event also marks the launch of #gagldn, a new meetup for digital, arts and culture professionals in London. #Gagldn will be regularly organising fun and informative events where experts and newbies alike can mix, mingle, share and learn.
Citation preview
Meet-up for arts, culture and
digital professionals in
London.
Logo design by Janine Stromberg @sublimej9
Social Anatomy
of a live Event
Agenda
• Why social for events
• Types of event
• Pre Event
• During Event
• Post Event
• Conclusions
• Questions
Content creation
Brand awareness
Maximise budgets
High impact campaign
Amplify buzz beyond those attending
Build meaningful contacts and community
Virtual
Event
Back
Channel
Offline
Event
Pre-Event
“Set SMART objectives”
“Partner with social savvy venues”
“Consider brand partnerships to create content for corporates”
Debut x TOMS
“It’s all in the planning.”
“Choose a short and
memorable hashtag”
“Create a personal connection,
gain commitment”
During
the event
“Broadcast the hashtag to your
audience.”
…with offline
rewards”
#gagldn
“Incentivise online engagement…
Visible Tweets
“Live Tweet!”
“Choose your
live-tweeter wisely”
“Engage with
influencers”
Photographer
Ben Joseph
@benjoseph03
Videographer
Melanie Malherbe
@sintheticboi
“Use Twitter as a
discussion forum”
Post
Event
“Curate your content,
create a legacy”
“Gain
valuable event
feedback”
“The fortune is in the follow-up”
“Measure against
your SMART
goals”
Event Check-list P
re-e
ven
t Objectives
Venue
Partnerships
Messaging and hashtag
Registration
Planning
Outreach
Du
rin
g e
ven
t Broadcast hashtag
Incentivise
Create quality content
Delegate responsibilities
Live tweet and Instagram
Engage influencers
CRM
Discussion
Po
st
eve
nt Curate content
Optimise for each platform
Follow-up
Feedback
Measure
• Foursquare
•Eventbrite
•Eventbrite Mobile App
•Hashtracking
• Visible Tweets
•Hashtagram
•Storify
•Slideshare
@sublimej9 @nishajli @stuiewood
@asifmirza @samandemusic @catturner
Thank you Gagsters!
25th October – Kennington
#gagldn
