Dave Carroll

United Breaks Guitars

Business Consultant at I.R.I.S.Owner of Legal IT Professionals

•Why Social Media?

• The Big Four

•Measuring Impact

• Case Study

NewsExpert StatsLeads

No controlROI

EngagePolicy

Update

Not billable

Effects

• Define your audience• Use current topics• Publish regularly & link• Write entertaining• Use proper formatting• Invite to Comment• Follow others• Write guest blogs• Stats

Statistics

• Launched may 2003• 130 million members• Decision makers: 28%• Geography: US leading• Legal industry: 1.6M• 2B people searches

(2010)

Statistics - Legal

• UK Top 150 firms• 42% profile• 17% 25+

connections• USA Top 100 firms• 60% profile• 30% 25+

connections

The stats

• 1st tweet 5 years ago• 100M active users• 50M logins / day• 230M tweets / day• 500k new accounts /

day• Used by 69% of firms

Account Tweets

Firm• General info• Recruitment• Business Dev.

PA

• PA related news

• PA Specific legal topics

FE

• Personal• Direct

communication

The stats

• February 2004• 750M active users• 50% logins per day• Mobile: 250M users• Content: 30B per

month• 770B pageviews• 70% outside USA

True Reach – Amplification – Network Score

• United breaks guitars• I.R.I.S.• Legal IT Professionals

• Website• Legal IT Network• Twitter• Facebook

• Social Media movie• Legal IT Professionals / LegalSupportNetwork survey• Blogging

• Blogger• Wordpress• Typepad• Posterous• Tumblr

• Fellsoft statistics• Law Firm Media Professionals survey• Measuring Social Media success

• Klout• Peer Index

• Dirkzwager

References & Resources