Slide 2 Social Media for Health Advocates Twitter 101 @YI_Care
Slide 3 Agenda What is Twitter? Who uses Twitter? Outreach methods
Slide 4 What is Twitter? Twitter is an information network made up
of 140 character messages called tweets People, organizations, and
businesses use it to discover and share new information Followers
receive messages in their timeline that includes a feed of all the
accounts they subscribe to, or follow Slide 5 Retweet is the
Twitter version of email forwarding Name and Twitter handle Share
tweets with important updates via email Favorite is similar to
bookmarking your favorite tweets #Hashtags identify the content of
the tweet. Start a local or national conversation Links can be
abbreviated to allow for more room in your tweet Anatomy of a Tweet
Slide 6 Who uses Twitter? Over 200 million active users Over 400
million tweets per day Young adults between the ages 18-29 make up
the largest demographic of Twitter users 1 in 10 African American
internet users visit Twitter on a typical day 54% of Twitter users
access the service through their mobile phones Slide 7 And the
network continues to grow Slide 8 Use Effective Methods of
Interaction on Twitter Listen Twitter SearchHashtags Engage Ask
questions Respond in real time Fun and informative posts Build
RelationshipsID InfluencersShare infoConversationsShout outs Slide
9 Use Effective Methods of Interaction on Twitter Listen Twitter
SearchHashtags Engage Ask questions Respond in real time Fun and
informative posts Build RelationshipsID InfluencersShare
infoConversationsShout outs Slide 10 Twitter Search Twitters built
in search engine allows you to listen to conversations about topics
important to your outreach targets Slide 11 Hashtags The # symbol
turns a word into a link to all tweets with that tag Hashtags allow
you to participate in real-time conversations about a topic or
event Combining Twitters search feature and hashtags creates an
enormous, real-time social search engine Slide 12 Use Effective
Methods of Interaction on Twitter Listen Twitter SearchHashtags
Engage Ask questions Respond in real time Fun and informative posts
Build RelationshipsID InfluencersShare infoConversationsShout outs
Slide 13 Ask questions to start conversations with your followers
Be sure to respond in real time so they keep coming back Ask
Questions Slide 14 Twitter Chats Twitter chats (aka forums or town
halls) are a great way to engage with other activists or outreach
targets Set a specific time and date Use a specific hashtag for
questions and comments (YI used #LAMayor for this Twitter
candidates forum) Participants can submit questions ahead of time
by tweeting at you, or they can ask questions in real time Slide 15
Stay Fun and Informative Not every post needs to be related to your
work Establish yourself as a source of fun and interesting
information Slide 16 Use Effective Methods of Interaction on
Twitter Listen Twitter SearchHashtags Engage Ask questions Respond
in real time Fun and informative posts Build RelationshipsID
InfluencersShare infoConversationsShout outs Slide 17 ID
Influencers and Share Info Identifying influencers can greatly
influence your reach on Twitter Twitter users can use @mentions to
interact with each other and share info Users can Retweet (RT)
messages their followers will find interesting Slide 18 Shout Outs
Give and you shall receive Slide 19 Follow us @YI_Care Keep in
Touch
