Social Media for BIZ !

Amr SelimBIS Board member

Internet Entrepreneur

• 2m (67 tweets every second)

• 45m (150% growth in 2 years)

• 167m daily views on

(* 4th. Arab Social Media report 2012 + Other sources)

Let’s look at some local (MENA) users’ stats*

And from the region

Why?

Should YOU Use Social Media ?

• 1.0 – Technology , www Bubble• 2.0 – User content, Interactivity• 3.0 – Virtual Reality, Mobile Web, Engagement 

The Evolution of the web

• Be where your customers are

• A powerful branding tool

• Do I need branding?

• The “connected” citizen

Benefits

User Generated Content

• How many social media sites are there?

Which Channels?

Issues ?

• News?• Updates?• Marketing?• Services?

What is social media worthy?

• Using social media like printed media• Publishing old or irrelevant news • Using social media for “internal credit”• Giving the social media responsibility to a junior employee

• Not responding ( or responding late )• Forcing users to change between channels / mediums

Common pitfalls

• Create inviting and rewarding participation• Call to action• Get (and use) feedback• Decide on: what services? And what service channels?

• If you were in charge of X… What would you do in order to solve Y….?

Encourage participation

Interaction Example

THANK YOU