Social Media - Diversity Best Practices · Diversity Best Practices @AndresTTapia. ... use the social web at higher rates, their attitudes towards these tools differ as well. As Miguel

www.DiversityBestPractices.com Follow @NxtGenDiversity and @DBPGenY at #DBPSocial to join the conversation

Social MediaHow Diversity Practitioners Can Increase

Their Influence Through the Most Inclusive Technology Ever

Tuesday December 13, 201112:00 – 1:30 p.m. EST


Welcome

Andrés Tapia

PresidentDiversity Best Practices

@AndresTTapia


Today’s Presenters

Andrés TapiaPresident

Diversity Best Practices

Helen JonsenDirector of Digital MediaWorking Mother Media Miguel Angel Corona, D.M.

FounderAdMentis Latino Talent

Solutions

Kevin CarterDirector, Diversity & Inclusion

Campbell Soup Co.


Moderator

Helen Jonsen

Director of Digital MediaWorking Mother Media

@workingmotherhj


Diversity Best Practices’ Strategic Use of Social Media

Member Audiences

Objectives: Use Social Media to drive member audiences to DiversityBestPractices.com and influence society through thought leadership

Society

www.DiversityBestPractices.comdiversity in the news | blogs | white papers | event information member news | book ordering | resource library | exclusive

powerpoints & webinars *Members Only

@NxtGenDiversity(www.twitter.com/nxtgendiversity)

www.linkedin.com/company/diversity-best-practices

www.facebook.com/DiversityBestPractices


Social Media Overview

• 91% of all adults who go online a typical month access Social Media.

• --Source: Experian Simmons



On Facebook:• More than 800 million active users• More than 50% of our active users log on to Facebook in

any given day• Average user creates 90 pieces of content each month• 200 million people access Facebook via a mobile device

each day

--Source: facebook.com, pingdom.com


On Facebook• Users that access Facebook via mobile devices are

twice as active on Facebook than non-mobile users • Approximately 80% of users are outside of the United

States• Facebook generates a staggering 770 billion page views

per month

Source: facebook.com, pingdom.com



On Twitter:

• More than half the users are over 26 years old• 460,000 new accounts on average were created per day

over the last month.



Twitter• In a snapshot of March 12, 2011 – what happened in

one day on twitter: • 572,000 new accounts created • 177 million Tweets sent

Source: Twitter



Twitter:

• More women than men on Twitter

Source: Ad Age



LinkedIn Facts

• world’s largest professional network on the Internet with more than 135 million members

• in over 200 countries and territories.

• 59% of LinkedIn members are currently located outside of the United States.

Source: LinkedIn



Mobile Tech

• 2010 Pew Internet and American Life Project looked at Mobile via smart phone technology:

In Jan 2011, Pew reported:• Both blacks and English-speaking Latinos are more

likely to own a mobile phone than whites.


http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx�

http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx�


Mobile Tech

• 51% of Hispanics and 46% of blacks use their phones to access the Internet, compared with 33% of whites.

• 47% of Latinos and 41% of blacks use their phones for e-mail, compared with 30% of whites.

• The figures for using social media like Facebook via phone were 36% for Latinos, 33% for blacks and 19% for whites.

Source: Pew



Technology Trends Among People of Color

Trend #1:The internet and broadband populations have become

more diverse over the last decade, although key disparities do remain

Source http://www.pewinternet.org/topics/Digital-Divide.aspx


http://www.pewinternet.org/topics/Digital-Divide.aspx�



Trend #2:

Compared with white cell phone owners, blacks and Latinos are significantly more likely to use their mobile devices to:

• Text message (70% of all African-Americans and English-speaking Latinos use text messaging, vs. just over half of whites)

• Use social networking sites






Trend #3:

• Minority internet users don’t just use the social web at higher rates, their attitudes towards these tools differ as well. As Miguel will tell us shortly.





More on Mobile Tech

• 7 in 10 blacks and English-speaking Latinos use social networking sites—

• 6 in 10 whites do • nearly half of black internet users go to a social

networking site on a typical day. • 1/3 of white internet users on a daily basis.


http://pewinternet.org/Shared-Content/Data-Sets/2010/May-2010--Cell-Phones.aspx�

http://pewinternet.org/Shared-Content/Data-Sets/2010/May-2010--Cell-Phones.aspx�




Helen JonsenDirector of Digital MediaWorking Mother Media

Interaction


Presenter

Miguel Angel Corona, D.M.

FounderAdMentis Latino Talent Solutions

@MiguelACorona


Social MediaDiversity & Inclusion

Why?

Drivers: Cultural, Social, & Market Diversity & Inclusion

Social MediaEco-System

Application

The #Diversity SM Experience

MiguelACorona.com


Technology

SocialCulture

Why the Appeal?

MiguelACorona.com


Cultural Connections

Openness

Empowerment

Shared Experiences

Knowledge Creation

Social Media’sCultural Pull

Interactions of culture, place and space,

Opportunity to self-express

A new resource to impact change

Capturing and sharing events of significance

Faster collaboration fosters new thinking

MiguelACorona.com


Content

Organization & Relationship Building Tools

Consumer-influencing Mainstream Culture

Market Forces

User created content

Access to diverse groups and media platforms

Multicultural consumers are the new mainstream

Intersection of Multicultural Marketing, Inclusion & Diversity Management

MiguelACorona.com


#Diversity & #Inclusion’s Social Media Eco-System

Participation/Share

Collaboration/Convergence

KnowledgeCreation/Remix

MiguelACorona.com

ExchangeZone

ExchangeZone

ExchangeZone

http://www.easyicon.cn/language.en/icondetail/560109/�


Social Media: D&I Dialogue Intersection

MiguelACorona.com


Social Media: Not an Opportunity. A Necessity.

MiguelACorona.com


Listen Seek to Understand

Build Trust Through Long-term Engagement

Set Objectives & Strategy

Leveraging Social Media as an Inclusivity Tool

MiguelACorona.com


Presenter

Kevin Carter

Director, Diversity & InclusionCampbell Soup Company

@KevinACarter


INCLUSION TO INNOVATION MODEL(How can "Inclusion" Innovate for an Organization)









Panel Discussion





Solutions


Campbell Soup Co.


To submit questions, click on the question icon in the upper left corner of your screen.

Questions will be answered verbally as time allows.

Instructions for Q&A


Questions & Answers





Solutions


Campbell Soup Co.


Closing

Helen Jonsen

Director of Digital MediaWorking Mother Media

@workingmotherhj


January 201219th – Global Teleconference: Rising Economic Dragon: China, Too, Faces

Mounting Diversity Issues -- A Report from the Frontlines

February 20129th – Best Practice Session - Cultural Competency:

Why – and How – Every Company Must Develop This Skill for Internal and Cross-Border Diversity, Las Vegas, NV

March 20128th – International Women’s Day Webseminar

For more information, visit www.DiversityBestPractices.com

Upcoming Events


Please take a few minutes to complete this evaluation. It will help us in preparation for the

next webseminar!

http://www.surveymonkey.com/s/SocialMediaWebseminar

Thank you for attending!

Documents

Social Media - Diversity Best Practices · Diversity Best Practices @AndresTTapia. ... use the social web at higher rates, their attitudes towards these tools differ as well. As Miguel