Social Media & Digital Campaign Toolkit

Zero emissions|omissions is a campaign led by a coalition of NGOs, CSOs, and volunteers from across the continent

of Africa. We are calling on the African Development Bank (AfDB) to be 100% transparent, and to switch to 100%

renewable energy in the Bank’s power lending portfolios.

All African countries have endorsed the Paris Climate Agreement and the goal to limit global temperature increase

to 1.5ºC above pre-industrial levels. In accordance with international reports, most notable the recent report by

the Intergovernmental Panel on Climate Change (IPCC), African countries are among the most vulnerable countries

to climate change.

The time to take climate action for Africa is now – join us and add your voice to this movement.

What you can do:- Sign the e-petition & encourage your network to do the same

- Email/send a letter to the African Development Bank head office & your country field office

- Tweet/Facebook post about & to the African Development Bank

- Tweet/Facebook/write a blog about your climate action/climate change story

E-Petition:Find the e-petition by following this link: http://bit.ly/ZeroPetition

Share it on social media:

Once you have signed it, share it on Facebook, LinkedIn & Twitter to encourage your friends, family, and followers to do the same. At a loss for words? Scroll down to find suggested Tweets and Facebook posts for sharing the petition on social media.

Share it via email:Many think climate action only takes place on the ground - protesting & swapping out fried chicken for fried tofu – but some of your biggest places of influence are your own workspace, private networks, and local media. Get others to join our movement and send an email to your contacts.

Here is some suggested text, which you can use to e-mail your network to ask them to sign the e-petition:

Dear ___________

The African Development Bank Group (AfDB) is a multilateral development finance institution, whose mission is to fight poverty and improve living conditions in Africa. The Bank has committed to investing $12bn in the energy sector in Africa, but have confirmed that - although renewable energy will be prioritised - fossil fuels remain a part of the overall energy mix.

All African countries have endorsed the Paris Climate Agreement and the goal to limit global temperature increase to 1.5ºC above pre-industrial levels, and the recently released Intergovernmental Panel on Climate Change report warns that there are a mere 11 years left to stop global warming in its tracks.

Join me in calling on the AfDB to commit to investing in 100% renewable energy in the Bank’s power lending portfolio, and to 100% transparency by signing this petition: http://bit.ly/ZeroPetition

For more information, visit http://climatereality.co.za/zero/

Thanks for your valuable contribution to the future of our earth.

Kind regards,

_________________

Email a letter directly to the African Development Bank:

You can email a letter directly to the President of the AfDB, as well as to the manager of your country field office.

Download this letter here.

Make sure to send it to President Akinwumi Adesina, as well your country’s office manager.

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Social media

Storytelling is a powerful advocacy tool - and social media is an ideal vehicle for delivering it. Find suggested Tweets &Facebook posts targeting the AfDB; as well as ways for you to tell your climate change/climate action story below.

Tweet about & to the African Development Bank

Below are suggested Tweets that you can copy & paste & post!

I’m adding my voice to the call for @AfDB_Group to make their 2017 achievement of 100% #RenewableEnergy investments the rule, not the exception – will you? #DearAfDB http://bit.ly/ZeroPetition @ZER0_missions

The @AfDB_Group must seize the opportunity to lead Africa into a low-carbon, sustainable future. There are 11 years left to stop #GlobalWarming in its tracks. It’s time to stop funding #climatechange and start funding the #JustTransition http://bit.ly/ZeroPetition @ZER0_missions

The transition to #RenewableEnergy is key to low-carbon development and a sustainable future for all African people. Call on @AfDB_Group to commit to 100% renewable energy in its power lending portfolio #DearAfDB http://bit.ly/ZeroPetition @ZER0_missions

620 million Africans experience energy poverty. Off-, mini-, & micro-grid #RenewableEnergy can solve this crisis. Call on @AfDB_Group to light up Africa with 100% renewables #DearAfDB http://bit.ly/ZeroPetition @ZER0_missions

The world needs to phase out #fossilfuels, and shift to using sustainable #RenewableEnergy. @AfDB_Group can do more to lead this transition. Call on the @akin_adesina to light up Africa with 100% renewables http://bit.ly/ZeroPetition @ZER0_missions

The #IPCC report gives us a choice: reduce #greenhousegas emissions to net zero, or risk a level of warming that comes with deeply dangerous & expensive consequences. Ask @AfDB_Group to light up Africa with 100% #renewables http://bit.ly/ZeroPetition @ZER0_missions

Call on the @AfDB_Group to disclose their project & portfolio #greenhousegas emissions. @akin_adesina send a message to investors and policymakers to act through finance and policy to decouple growth and development from emissions http://bit.ly/ZeroPetition @ZER0_missions

Do you feel like you are sharing the petition too often? Use the campaign web address instead: http://bit.ly/ZeroAfDB

Depending on how many characters you have left, here is a list of #’s you can add to the end of each Tweet:

- #climatechange- #ClimateAction- #Youth4Climate- #fossilfree- #RenewableEnergy- #LeadOnClimate- #SDGs- #IPCC

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- #MyClimateChange

Facebook posts: I have noticed that the AfDB does not allow itself to be tagged in Facebook posts (sneaky) – so tag President Akinwumi Adesina as well.

I am are adding my voice to the call for the African Development Bank to make their 2017 achievement of 100% renewable energy investments the rule, not the exception – will you? #DearAfDB http://bit.ly/ZeroPetition @ZEROmissions @AdesinaAFDB

The African Development Bank must seize the opportunity to lead Africa into a low-carbon, sustainable future. There are 11 years left to stop global warming in its tracks. It’s time to stop funding climate change and start funding the just transition http://bit.ly/ZeroPetition @ZEROmissions @AdesinaAFDB

The transition to renewable energy is key to low-carbon development and a sustainable future for all African people. Call on the African Development Bank to commit to 100% renewable energy in its power lending portfolio #DearAfDB http://bit.ly/ZeroPetition @ZEROmissions @AdesinaAFDB

620 million Africans experience energy poverty. Off-, mini-, & micro-grid renewable energy can solve this crisis. Call on the African Development Bank to light up Africa with 100% renewables #DearAfDB http://bit.ly/ZeroPetition @ZEROmissions @AdesinaAFDB

The world needs to phase out fossil fuels, and shift to using sustainable, renewable energy. The African Development Bank can do more to lead this transition. Call on @AdesinaAFDB to light up Africa with 100% renewables http://bit.ly/ZeroPetition @ZEROmissions

The IPCC report gives us a clear choice: reduce greenhouse gas emissions to net zero, or risk a level of warming that comes with deeply dangerous & expensive consequences. Ask the African Development Bank and @AdesinaAFDB to light up Africa with 100% renewables http://bit.ly/ZeroPetition @ZEROmissions

Call on the African Development Bank to disclose their project & portfolio greenhouse gas emissions. @AdesinaAFDB - send a message to investors and policymakers to act through finance and policy to decouple growth and development from emissions http://bit.ly/ZeroPetition @ZEROmissions

Do you feel like you are sharing the petition too often? Use the campaign web address instead: http://bit.ly/ZeroAfDB

Add these pictures to your Tweets & Facebook posts

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Don’t forget to tag Zero, AfDB, & President Akinwumi Adesina in these pictures on Facebook (@ZEROmissions, @AFDBGroup, @AdesinaAFDB) and Twitter (@ZER0_missions, @AfDB_Group, @akin_adesina).

Tweet/Facebook your climate change/climate action story

Do you have a climate change/climate action story to share? Share it with us, your friends & family, followers and the African Development Bank! Here are some guidelines & tips to help us help you get the biggest reach!

- Make sure to tag Zero & AfDB on Facebook (@ZEROmissions & @AFDBGroup) and Twitter (ZER0_missions & @AfDB_Group)

- Use the #’s #MyClimateChange & #DearAfDB- Tell us how climate change affects you & your community, or how you take climate action for Africa- Post it with a selfie or picture that relates to your story!

Aside from sharing a short story on social media, you can tell your climate change/action story on our blog. Visit http://climatereality.co.za/zero-write-a-blog/ to find out how.

Thank you for taking climate action for Africa and supporting

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