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Social Media CoordinatorDirectEmployers Association
• Over 650 Member Companies Majority from the Fortune 1500
• 17 Board of Directors All unpaid seats comprised of Member Companies (elected)
• Member focused, non-profit organization 501(c)(6)
To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.
• Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center (OCC) OCC purchased by TMP in 1995 (Monster board/OCC merger = Monster.com)
• Market Experts and Leaders
• Advanced Technology / Automation
• World-class products, services, deliverables…
• Advocacy for OFCCP Compliance
• Social Jobs Partnership – formed Q4 2011 – www.facebook.com/socialjobs Facebook, DOL, NASWA, NACE & DirectEmployers Association
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DirectEmployers Members @ A Glance
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1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
What social network crossed the 10 million mark faster than any other standalone site in history?
What social network is considered the world’s largest professional network on the Internet with
150 million+ members in over 200 countries and territories?
Sources: 1)http://press.linkedin.com/about2)http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/3)http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
What social network has over 1 million links shared in 20 minutes?
What social network has 11 accounts created every seconds?
But don’t try to do it all, pick what makes sense for your objectives
http://www.theconversationprism.com/
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
Companies using social media to recruit:
Sources: 1)http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
Of those respondents using social media for recruiting:
87% using LinkedIn
55% using Facebook
47% using Twitter
12% using YouTube
Of those respondents using social media for recruiting:
3.1% successfully hired through company blog
94.5% successfully hired through LinkedIn
24.2% successfully hired through Facebook
15.9% successfully hired through Twitter
Of those respondents using social media for recruiting:
91.7% using LinkedIn
66% using Facebook
53.3% using Twitter
26.7% using YouTube
50% of job seekers still spend most their time searching on traditional job boards
29% of job seekers use social media as their primary tool for job searching
Sources: 1)http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/2)http://mashable.com/2011/07/10/digital-resume/3)http://www.businessinsider.com/7-cool-resumes-we-found-on-pinterest-2012-2
Sources: 1)http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
• Fill out your LinkedIn profile 100%
• Create a Twitter account for your professional life.
• Overhaul your Facebook profile to make it work for you. (showcase strengths, experience)
• Make connections - then leverage them to get your resume in front of a hiring manager
• Go to industry events
Sources: 1)http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
57% of job seekers expect a company to interact with fans & followers
Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers questions and get information –not the company’s website
59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself
70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
Sources: 1)http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
• Potentially larger pool of candidates
• Access to more information to better filter candidates
• More direct line of communication to the potential hires themselves
• High usage and short response time on some social networks may help fill positions faster, resulting in a decrease of vacancy days
• Access to hidden candidates
• Increase job visibility and easy sharing
• Enhance candidate experience
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
RaceRace
Marital StatusMarital Status
ReligionReligion
Familial Status/Responsibilities
Familial Status/Responsibilities
• Capturing info impermissible to consider such as protected classes- May “taint” an otherwise well-based hiring decision- Make decision on incorrect information- Evidence of search may be revealed in litigation
• Depending on technology, may not be sourcing from diverse pool (see next slide)
• Tricky to fulfill data collection and recordkeeping requirements for OFCCP purposes
Source:1) http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CGMQFjAG&url=http%3A%2F%2Fwww.taleo.com%2Fsites%2Fdefault%2Ffiles%2Fwhitepaper-social-recruiting-guide.pdf&ei=mh2MT9SKGImE8QTdnJz2CQ&usg=AFQjCNGF6gSuP4f27SzA1wa9MZsm4NVpqg&sig2=B36pamRUXzsReOUZ9cWtnw
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
Google AlertsGoogle NewsYahoo! AlertsSocialMentionTechnoratiBoardTracker (currently being revamped)KeotagTwitter Search
Sources:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
What is your audience doing in social media spaces you’re interested in?
What motivates this behavior?
What social communities already are active in your space, or even around your brand?
Where are the conversations taking place?
Who is talking?
Are the speakers influential?
How are they referencing my brand and in what context?
Measure your results & refine
Increase in database of candidates
Savings in advertising costs (referrals from social, online video)
Increase in career site traffic
Increase of candidates per req
http://www.todaysfacilitymanager.com/facilityblog/2010/08/new-ansi-approved-retail-measurement-standard.html
What will the process flow be?
What are the set-up /maintenance costs or fees associated with this project?(programming, coding, creative, time)
Which types of platforms will be leveraged for this project, and how many total?
Will the different platforms (e.g. mobile, social) require multiple formats and content types?
If managed internally, who will be the point person, or team dedicated to this project? Contingency plan for team member is he/she leaves?
Source:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
The Social Media Governance page has hundreds of policies and useful templates to help!
Sources:1)http://socialmediagovernance.com/policies.php2)2) http://www.shrm.org/about/pressroom/PressReleases/Pages/SHRMSurveyincreaseSocialMedia2012.aspx
SHRM Survey: An Examination of How Social Media Is Embedded in Business Strategy and Operations
55 percent of surveyed employers plan to increase their social media efforts in the next year.
40 percent of organizations have a formal social media policy.
56 percent of social media policies include a statement regarding the organization’s right to monitor social media usage.
Other common policy components include: • a code of conduct for employee use of social networking for professional purposes (68 percent), • a code of conduct for employee use of social networking for personal purposes (66 percent), or • guidelines for social media communications (55 percent).
http://www.hubspot.com/Portals/53/docs/hubspot_social_media_pr_ebook.pdf
“A company’s employees double as PR representatives for your business, whether you (or they) like it or not.”
“A company’s employees double as PR representatives for your business, whether you (or they) like it or not.”
“Every good PR opp is a good recruiting opp”“Every good PR opp is a good recruiting opp”
– Shama Kabani
http://online.wsj.com/article/SB10001424052970204524604576611120154304788.html?mod=WSJ_Tech_LEFTTopNews
“Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed..”
“Facebook users are very wary of spam. Recruiters run the risk of being blocked by users if they post every job opening so that it constantly shows up inside a user's news feed..”
http://www.slideshare.net/jobvite/jobvite-webcast-7approachesrecruitfbwithjennifermcclure031511
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
Twitter - Search
Hashtags:
#jobadvice, #jobhuntchat, #hirefriday
Or relevant conference hashtags your prospective candidates might be attending
Advanced Twitter search
Twitter - Search
Don’t overlook the similar to you section!
Twitter – Posting jobs
Post jobs through RSS to Twitter account
Twitter – Engaging and informing candidates
Have an account to engage candidates, share your stories and interact with current employees
Google+ – Search
http://findpeopleonplus.com/
Facebook - Advertising
Source:1)http://www.facebook.com/advertising
Facebook - Advertising
Source:1)http://www.facebook.com/advertising
Facebook - Pages
Facebook – Pages and engaging candidates
Facebook – Integration with career site
THE RARE FIND: REINVENTING RECRUITING
Companies like Google and Facebook are downplaying résumés and identifying talent in unusual ways.
An excerpt from George Anders’s book The Rare Find
Sources: 1) http://www.businessweek.com/magazine/the-rare-find-reinventing-recruiting-10132011.html
New and creative approaches
Sources:
1) http://jobsearch.about.com/od/jobsearchtools/a/facebookapps.htm
2) http://moneywatch.bnet.com/career-advice/blog/on-job/9-best-mobile-apps-for-finding-a-job/504/
Facebook Apps
BeKnown (networking tool)
BranchOut (networking tool)
Inside Job (networking tool, add jobs to page)
LinkUp (add jobs to your page)
Work With Us by Jobvite (add jobs to your page)
Mobile Apps
Jobs by Careerbuilder (search)
Indeed.com (search)
Jibber Jobber (management tool)
SnapDat (digital biz card exchange)
LinkedIn Mobile (mobile version of site)
In The Door (networking tool)
SnagAJob.com (for hourly employers and job seekers)
CareerAMP- now Who Do You Know (networking tool)
LinkUp (search)
New and creative approaches
10,222 fans on the page. (In 4 weeks!)
4000 job applications received (During a 2 week campaign)
600 interviews completed (over 3 days)
120 Hires
Shama Kabani, CEO Marketing Zen Group, DEAM11https://www.work4labs.com/case-study-hard-rock-cafe-florence/
Sources:
1)http://www.youtube.com/advertise/watching.html
YouTube career channel
Share culture
Employee network groups
Promoting intern initiatives
Day in the life
How to videos
YouTube - Search
LinkedIn – Search
LinkedIn – Company pages, groups, career tabs
LinkedIn – Group and company statistics
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
1. http://www.directemployers.org/blogs2. @DirectEmployers3. https://www.smartbrief.com/socialmedia/index.jsp4. http://www.dol.gov/5. http://blogging4jobs.com/toolbox-hr/6. http://www.tweetmyjobs.com/employers/resource-
center7. http://mashable.com8. http://unbridledtalent.com/blog/
1 Platforms2 Trends3 Benefits4 Risks5 Strategize/Measure 6 Examples7 Resources8 Q & A
© 2011 DirectEmployers Association, a nonprofit consortium of leading global employers
KATIE [email protected]
(317) 874-9070
