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Social Media for Companies Boca Raton Social Media Company Management Seomavericks.com is a Full Service Social Media Management Company www.seomavericks.com “Rank Has Its Privileges” 1.888.814.5 557

Social Media Companies Boca Raton

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Social Media Companies Boca Raton | Seomavericks.com is full service Digital Marketing Agency specializing in Search engine optimization, search engine marketing and Social Media Creation and Optimization.

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Page 1: Social Media Companies Boca Raton

Social Media for Companies Boca Raton

Social Media Company Management Seomavericks.com is a Full Service Social Media Management Company

www.seomavericks.com

“Rank Has Its Privileges”1.888.814.55

57

Page 2: Social Media Companies Boca Raton

“The goal of social media is to turn customers into a volunteer marketing army.”

-Anonymous

Social Media For Companies

1.888.814.5557

Page 3: Social Media Companies Boca Raton

Facebook Page So, you have all the ingredients for a great

looking Facebook Page: Timeline Banner Profile Photo (show company logo) Facebook Tabs Website URL Company Info

Ok…Now What?

Page 4: Social Media Companies Boca Raton

Start a Facebook Promotion

Facebook Promotions can: Boost “Likes” Increase engagement Convert page “Likes” to leads

Build Active Fan Base Facebook FORBIDS business page owners from

promoting their giveaways through Facebook. However, there are several third party social marketing tools/platforms that business page owners can use to promote on Facebook.

Example tools: Wildfire, SproutSocial and Offerpop

Page 5: Social Media Companies Boca Raton

Offerpop Social Marketing Platform

Easy to use, inexpensive & user-friendly Allows user to create a sign up form on Facebook that

captures as much or as little information about your fans as you choose.

Records all of your sign up leads into a .csv file for when promo is completed.

Offerpop offers several categories for your promo: Tug of War Sign Up Referral Photo ContestWe’ll focus on Referral…

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Page 6: Social Media Companies Boca Raton

Referral Promotion

Referral encourages your Facebook Fans to sign up for your promotion, but also encourages them to recruit their friends.

Once a fan completes the sign up entry, they are given a unique URL to share with their friends. Once they reach a referral goal they will unlock an additional prize/deal.

This adds an incentive to share the promo

1.888.814.5557

Page 7: Social Media Companies Boca Raton

Referral Promotion Lets use an example promotion called:

The “iPad Giveaway” – for a local automotive dealer

The main giveaway is an Apple iPad. When a fan signs up and refers two

friends, they’ll be entered to win the Apple iPad AND unlock a referral prize for ½ off an oil change.

They won’t know what the referral prize is until they complete the objective.

1.888.814.5557

Page 8: Social Media Companies Boca Raton

Referral Promotion Example

Visit the Offerpop homepage and login on the upper right-hand side.

Choose your campaign type (Referral) and the Facebook Page you’re an admin of.

Now… Choose a headline Upload a headline image Add creative Create sign up (can include name, email, zip code…) Determine referral goal Add hidden content – only seen when unlocked Choose end time Add fine print Click real-time performance reports

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Page 9: Social Media Companies Boca Raton

Enable Fangating on Offerpop

Offerpop offers fangating when creating your promotion.

This is a crucial tool in Facebook marketing. Before users can enter their information in

the sign up form they MUST become a fan before seeing the content.

This is a HUGE tool for increasing likes and creating exclusivity with your marketing message and promotion.

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Page 10: Social Media Companies Boca Raton

Promotion is Active! Now, your campaign is active

Facebook Page

Entry Form

+

You have a few fans, but how do youget non-fans to sign up?1.888.814.5557

Page 11: Social Media Companies Boca Raton

Facebook Ads Start with Facebook Ads Facebook ads are served up

to users based on criteria that you choose: Geographical area Age Marital status Interests Activities… Create a Facebook Ad by

visiting: https://www.facebook.com/

advertising 1.888.814.5557

Page 12: Social Media Companies Boca Raton

Facebook Ads Set up your first ad

Choose Page to promote “Get More Page Likes” Choose to redirect ads

to your promotion page when users click ad

Choose your audience Choose campaign and

scheduling

1.888.814.5557

Page 13: Social Media Companies Boca Raton

Facebook Ads – Split Test Running multiple versions of ads can

help determine what your target audience will respond best to.

The best of our examples had this outcome:

With that, you can increase spend for that ad or create similar messages.

1.888.814.5557

Page 14: Social Media Companies Boca Raton

Start to Finish Facebook User you have targeted sees your

ad on Facebook and clicks it The redirect takes the user to the Fangating

screen where they must become a fan to participate in promo

The user fills out signup info, converting them to a lead and candidate for your promotion.

They are encouraged to share info about the promotion with friends to be eligible for referral prize (in this case, ½ off an oil change)

1.888.814.5557

Page 15: Social Media Companies Boca Raton

Measure Your Influence

You’re using Facebook ads to drive traffic to your promo. Now, how do you measure it?

Offerpop Analytics! Metrics include:

Unique Views Likes increase URL click-thru rate Amount of fans acquired Email sign ups

1.888.814.5557

Page 16: Social Media Companies Boca Raton

Facebook/Hootsuite Analytics

See how your promo is performing by taking a look at your Facebook Analytics. Important metrics include:

• Total Likes• Friends of fans• Weekly Total Reach• Top Per-Post Metrics

• This shows what posts are engaging your fans the most

1.888.814.5557

Page 17: Social Media Companies Boca Raton

Facebook Analytics One more metric to consider:

Likes by Demographic This tells you WHO your fans are. This can help you tailor your Facebook Ads

Ex: if a fan is a male between 25-40, you might want to create an ad dedicated to this demographic

1.888.814.5557

Page 18: Social Media Companies Boca Raton

Hootsuite Twitter Summary Stats

If you’re cross promoting your campaign on Twitter by posting engaging content about your promo, use Hootsuite (free social media tool) for analytics.

If you use Hootsuite to promote your messages, let their URL shortening tool convert the URL of your promo so that you can track EACH click.

Use another tool called TOPSY (like Google for social media) to see when your brand is mentioned.

1.888.814.5557

Page 19: Social Media Companies Boca Raton

Leads By hosting the iPad Giveaway through

Offerpop, you’re converting current Facebook Fans and those targeted by Facebook Ads into Leads.

You’re acquiring: First & Last Name Email Address Zip Code Opt-in and official Rules acceptance

Now, these leads can be added to your email database and targeted with email blasts in the near future.

1.888.814.5557

Page 20: Social Media Companies Boca Raton

Tools of The Trade

Offerpop – http://www.offerpop.com Facebook Ads –

http://www.facebook.com/advertising Offerpop Analytics - http://www.offerpop.com Facebook Insights –

http://mashable.com/2010/09/03/facebook-insights-guide/

Hootsuite Analytics – http://www.hootsuite.com

Hootsuite Twitter Individual Stats - http://www.hootsuite.com

1.888.814.5557

Page 21: Social Media Companies Boca Raton

Full Service Search Engine Optimization & Marketing Company Boca Raton

Social Media For Companies Boca Raton, FL

www.seomavericks.com

SEOMAVERICKS.COM

Social Media Creation and Management Services

Company

1.888.814.5557

Full Service Digital Marketing Agency