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Fun Facts
• Started as a blogger • Mom & Wife • Was able to retire my hubby from Stanford
•Won Marketer of the Year
Testimonials
“No one teaches social media marketing like Kat Sullivan! If you’re serious about taking your business to
the next level, then you must implement these social media
strategies.”
Kevin Harrington - The Original Shark on Shark Tank, Inventor of the
infomercial and Pioneer of the As Seen on TV Industry
A Facebook Page with over 20,000 engaged users
An active Facebook group with over 14,000 engaged users
An email list of 43,800 subscribers
1. Facebook Profile 2. Facebook Group 3. Facebook Business Page 4. Instagram Personal Profile 5. Instagram Business Profile 6. Twitter Personal 7. Twitter Business 8. Pinterest Business 9. LinkedIn Personal 10. LinkedIn Page 11. YouTube Business
1. Facebook Profile (FB Live, Messenger, Events, Groups, Stories, Watch Parties)
2. Facebook Group (Lives, Events, Stories) 3. Facebook Business Page (Lives, Messenger, Events, Stories,
Ads) 4. Instagram Personal Profile (Lives, Stories, IGTV) 5. Instagram Business Profile (Lives, Stories, IGTV, Ads) 6. Twitter Personal (Chats) 7. Twitter Business (Chats) 8. Pinterest Business (Group Boards, Ads, Communities, Tribes,
Trust me) 9. LinkedIn Personal (Groups) 10. LinkedIn Page (Ads) 11. YouTube Business (Live, Stories, Ads)
Value goes on your social media Value goes in your emails Value goes on your blog
VALUE VALUE VALUE VALUE
Sample Strategy:
• I write a blog post. (To collect traffic, collect leads, make sales) • I shared to my Facebook page. (to drive traffic, collect leads, make sales) • I shared to my Facebook group. (to drive traffic, collect leads, make sales) • I shared on Pinterest. (to drive traffic, collect leads, make sales) • I shared on Twitter. Personal and Professional. (to drive traffic, collect
leads, make sales) • I shared on my personal Facebook.(to drive traffic, collect leads, make
sales) • I shared to my email list. (to drive traffic, re-engage leads, make sales)
To Grow Facebook Page
• Post on personal facebook • Post on personal Twitter • Send email to list • Post in Facebook group • Add to email bio • Add icons to website • Invite everyone to like page after
engaging with it. • Link to in in blog posts • Link to it in free guides
To Grow A Facebook Group
• Post on personal Facebook • Post on Facebook Page • Post links in bio • Sent emails to list • Add to Thank You Page • Link to in Free Guides • Add it to Resources Page • Make it the redirect when someone
opted in • Use keywords to help be found on
To Grow Twitter
• Post every day • Follow Influencers • Post on Facebook page • Post on Facebook Group • Post on email bio’s • Post in follow threads • Follow people back • Link to it in blog posts • Send emails to list • Add it to Thank You Page • Link to it in Free Guides • Add it to Resources Page • Link to it in courses
To Grow Pinterest
• Post every day • Follow Influencers • Post on Facebook page • Post in a Facebook Group • Post on email bio’s • Post in follow threads • Post in blog posts • Sent emails to list • Added it to Thank You Page • Linked to in Free Guides • Linked to it in courses
To Grow Instagram
• Post every day • Follow Influencers • Post on Facebook page • Post in a Facebook Group • Post on email bio’s • Post in follow threads • Post in blog posts • Sent emails to list • Added it to Thank You Page • Linked to in Free Guides • Linked to it in courses • Use hashtags to attract followers
Your Real Estate
• Have a way to capture emails • Have a way for people to buy • Have a way for people to SHARE via
social media
Organic Social Media Cycle
• Write Blog Post • Shared on Facebook, drives traffic to
website • Gets people signed up on email • Email sent to join Facebook group • Opt in posted in Facebook group • Gets people signed up on email • Shared post on Pinterest, drives traffic to
website • Gets people to like Facebook page • Sees Facebook post for blog posts • Drives traffic to website • Gets people signed up on email
blog
website
facebook group
signs up on email
facebook page
website
Leverage• Post at least 2 times per day. Period.
• Post content multiple times. Recycle it.
• Use value content to “promote”
• Stagger Posts / Promotions. • EX:
Day 1, promo on Facebook page & Instagram • Day 2, promo on Facebook group & Pinterest
Day 3, promo via Email & FB / Insta Stories
Why? •Cuts way down on your advertising costs •Works forever (evergreen) •Allows you to amplify your results with paid ads