Social Media ChatUnderstanding Facebook Analytics

Agenda

• Target Audience vs. Current Audience

• Facebook Insights Tab

• The Algorithm

• Organic Post Targeting

ExtensionWho is our target audience?

• Decision makers, heads of households

• Prospective Extension faculty and Extension clientele

•Men and woman aged 35-65

•Young adults ages 13-19

•Current members

•Geographically located in Michigan

Get to Know Your Current Audience

• Who are you currently talking to on Facebook?

• Compare to target audience

• Demographics

• Location

• What time are they active?

Insights Tab: Summary

Insights: Audience

Insights: Post Reach

Insights: When are your fans online?

Insights: Published Post Performance

Understanding the Algorithm

• The Facebook newsfeed is constantly changing its algorithm- or which posts are shown more often in its user’s newsfeeds

• Today the priority is shifting to meaningful, human-created content, but this changes constantly

• Meaningful interactions

• To “combat” the algorithm, follow best practices so your content shines through and reaches the intended audience

"The goal of the News Feed is to show you the stories that matter most

to you.” -Facebook

Organic Post Targeting