SOCIAL MEDIA BY THE NUMBERS

70+ MIND-BLOWING SOCIAL MEDIA STATS

© 2015 Fandom Marketing, Inc. in entirety

Updated April 2015

how people use social media

74% of adults online use social networking sites

are most popular with adults

71%

28% 28% 26% 23%

Facebook Pinterest Linked Instagram Twitter

Social Media Use by Adults Online

90% of 18-29 year-olds use social media

Compared to only 46% of people over age 65

Roughly three-quarters of millionaire investors reported using social media

57% 41% 26% 10% 8%

how businesses use social media

90% of companies now use social media for business

Social media policies are found in 80% of organizations

Only 17% of organizations have provisions that protect them against misuse of social media by ex-employees

36% of employers actively block access to social networking sites

Facebook is used most for social sign on to other websites, beating LinkedIn for B2B users

0%

10%

20%

30%

40%

50%

Facebook Google Twitter LinkedIn

Social Logins Used Most Often According to Janrain

All Users B2B Users

Social network ad spending will hit $23.68 billion worldwide in 2015

In 2015 advertisers in the US and Canada will spend

$50+ per user across the social landscape

Social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost

Social ads run 70% cheaper than average in Neustar’s “cost index,” measuring a channel’s ability to drive impressions, clicks and conversions

73% of companies report using social data for insights from a great to small extent in order to

improve understanding of market shifts

41% of all purchases start on one device and move to another… typically moving smaller to larger — phone to tablet or laptop

Improving the cross-channel experience and customer analytics are top priorities for businesses

how customers use social media

34% ask questions of other [social media] users about how to get better service 

53% said they praise a company for great service 50% vent frustration with a bad customer service

Improving customer service is a top use of social data for insights by organizations 20% using it to a great extent 27% to a moderate extent 28% to a small extent

how B2B marketers use social media

94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often

Pinterest is being used by more than 25% of B2B marketers

79% 91%

52%

Before During Post Event

B2B Use Marketers Social Media For Events

Social media is used most often during events for things like live tweeting

facebook trends

1.44 billion monthly active users as of Q1 2015 (up from 1.39B last quarter)

1.25 billion (87%) access Facebook using a mobile device monthly

82.4% of daily active Facebook users are outside the US and Canada

65% of Facebook users visit the site on a daily basis

50% of Facebook users report sharing or re-sharing news stories, images or videos 14% of photos and 12% of videos were those they took

47% of Facebook users say the major reason they are on the site

is to see photos and videos from friends

Three in ten adults get some news while on Facebook

LinkedIn news consumers stand out as being high earners and college educated

Teens from <$50k income households are the biggest Facebook users

twitter trends

Twitter has 288 million active monthly users

Vine, Twitter’s stand alone video app, has more than 40 million users

500 million Tweets are sent per day

44% of the 974 million existing Twitter accounts have

never sent a tweet

Photo: screenshot twitter.com

77% of Twitter accounts are outside the U.S.

80% of Twitter users are on mobile

39% said Twitter is their new holiday shopping list

visual content trends

300 million user accounts

Over 20 billion photos have been shared on Instagram

70 million photos and videos are uploaded each day to Instagram

47 million U.S. monthly active users estimated in 2015

To hit 50 million in 2016

75.8 million unique visitors on Pinterest as of January 2015

In 2014, Pinterest was valued at $3.8 billion

Photo: craftmehappy.com

The average American Pinterest user spends 1 hour and 17 minutes on the website

The top-browsed Pinterest categories

Photos: Pinterest Wit & Wimsy, Bedsider, CB2, Retete TV

Food and Drink

DIY and Craft

Home Décor

Holidays and Events

57% of Pinterest users interact with food-related content, the #1 category

Photos: Pinterest users Pop Sugar Fitness, Digital Mom Blog, Miss Me, Barefoot Blonde, SomeeCards, Alyssa and Carla, Emily Namachar

Most popular Pinterest categories by day of week

Monday: Fitness

Tuesday: Technology

Wednesday: Inspirational Quotes

Thursday: Fashion

Friday: Humor

Saturday: Travel

Sunday: Food and craft ideas

69% of Pinterest users have found at least one item that they’ve bought or wanted to buy

Photo: creativeswall.com

Pins with price tags included get 36% more likes than those that don’t

Photo: Pinterest, Target

snapchat trends

Snapchat has 100 million monthly active users

Snapchat is valued at $15 billion as of March 2015

Facebook reportedly offered to buy Snapchat for $3 billion

71% of Snapchat users are under 25 years

20

9

13

6

18-29 yrs 30-44 yrs 45-60 yrs 6-0+ yrs

Average Time Spent by Age Group Per Day (minutes)

“Stories” is the most popular Snapchat feature with 1 billion viewed per day

5% of social media selfies are shared with Snapchat

of marketers use

While 9% of U.S. charities and non-profits use Snapchat

Photo: worldwildlife.org

58% of college students said they would likely purchase a product from a brand that sent them a Snapchat coupon

Snapchat stars have reported earning $1,500

per day to $100,000 a week

online video trends

More than 1 billion unique users visit YouTube each month

80% of YouTube traffic comes from outside the US

300 hours of video are uploaded to

YouTube every minute

an increase of 200 hours since July 2014

Photo: YouTube.com

Facebook is delivering 4 billion daily views as of Q1 2015 Up from 3 billion views in the previous quarter

YouTube reached 4 billion views daily in 2012, eight months after reaching the 3 billion mark and seven years after launch

Types of videos consumers are most interested in

67% How-to, instructional or tutorial

42% Comedy or spoof

34% Product/informational

33% Micro-documentaries, telling the story of a person or event

30% Animations/infographic

Photo: video thumbnail, YouTube.com

In 2015, adults in the US will spend an average of 1 hour, 16 minutes each day with video on digital devices while time spent watching TV will

drop 20 minutes

Half of YouTube views are on mobile

Photo: video thumbnail, YouTube.com

Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day in 2015

•  Top 200 apps •  25 in top social networking apps in

the United States •  Top 100 apps •  12th in social networking

At launch both apps had nearly 20,000 broadcasters going live

Periscope buzz resulted in 51,000 tweets on launch day

Meerkat buzz has not reached over 23,000 in a day

Mobile video views are up 18% – over 7% the prior year, providing for the first time a quantifiable audience for web video in a non-desktop environment

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