SOCIAL

MEDIA

BOOTCAMP

WELCOME TROOPSKristy Skopp & Ashleigh Martel

Attraction

Marketing +

Stories

Lauren Mollenhauer

((FB and INSTA))

When you have an online

business going onto Facebook or

Instagram without intention is

like going to Costco without a

shopping list.

AIMI

● Attract the following

● Invest in the following- add value- share what you learn along the way, tips, personal development etc

● Monetise - Offer them something a product/ service/ opportunity

● Invest again

● REPEAT!!!

Utilise all of the features

FACEBOOK

• Profile Picture

• Cover Picture

• Bio

• Featured Photos

• Stories / Lives

• Statuses / Photos / Gifs / Videos

• Groups and Pages

INSTAGRAM

• Profile Picture

• Bio

• Stories

• Highlights

• Lives / IGTV

• Photos / Videos

Profile on point

1. Create Credibility

2. Be the YOUest YOU, LIVE OUT LOUD ((brave, vulnerable. +))

3. Create an Avatar and market to them ((at least one –> vibe = tribe))

4. Branding… 5 KEYWORD FILTER

5. Don’t be Spamela Anderson HOWEVER Consistency is Key

6. Provide VALUE – Educate, Entertain, Engage, Inspire

7. Poll your peeps

“Giving is the master key to success,

In all applications of human life.”

- Bryant McGill

Wait there’s more

• Tagging and Checking in

• Recommendations

• Hashtags: FB vs INSTA

• Themes and Layout (Instagram)

apps

• Photo editing: VSCO ($), Afterlight, Huji, Snapseed

• Video overlay: Lumyer

• Collages: Layout, PicCollage, PicLab

• Words: Canva, WordSwag ($), FontCandy, Phonto

• Cohesiveness: Unum (INSTA ONLY)

Say Cheese

APPS

• Unfold

• Snow – More fun Filter options

• CutStory

Lives

Susan McDonald

Facebook Lives – Why?

• Live content receives 10 times more comments than regular videos

• 96% of consumers find video helpful when making purchasing decisions

• Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020

• 78% of online audiences are already watching video on Facebook Live

It is a marketing strategy

• People love live video

• Most people crave human interaction and real connection

• Facebook Lives help us make that connection

• It is imperfect, generally unscripted and REAL. It makes us human

• Potential customers and business partners are attracted to REAL people. They love feeling like they can relate to us

• When people feel like they relate to you, it deepens the sense of trust –they start to feel like they know you

susan’s number one tip

for Facebook Lives

10 Tips for Facebook Lives

• Have a goal

• Plan it

• Start talking straight away

• Be consistent

• Give people a heads up

• You need decent lighting, your device must be charged and your internet connection strong

• Give a call to comment

• Remember your replay viewers

• Give value! Value! VALUE!

• Keep it fun and interesting

During your Live – More Tips

• Introduce yourself

• Tell people why you’re live and get to the point

• Acknowledge your viewers – both live and replay

• Ask people to share and tag their friends in the comments

• Encourage comments

• Have a call to action

• Entertain and Educate

• If relevant take time at the end for Q & A

After your Live – More Tips

• Edit your video (optional)

• Engage with peoples’ comments

• Message any NEW people who are watching

• Post any links that you mention in your live in the comments

• Look at your stats

Contacts

Bronte Griffiths

ONLINE CONNECTIONS

- BE SOCIAL ON SOCIAL MEDIA

- Connecting and introducing

- “ find your tribe” connect with people who have the same interests

- Interact and engage in groups of your interest

- Add from mutual friends (not team mutual friends)

- Keep and maintain the relationship

- Be consistent

- Grow your friends list and filter as you go!

- Have fun, be you, be real

Messenger

Mindset:

Inviting &

Presenting

Kristy Skopp

Messenger is the tool for

Communication with others

Used for

- Connecting with new people

- Building relationships

- Following up

- Generating sales

- Guiding the conversation - who is in charge and how to be in charge of the conversation.

Comments conversation to

Messenger

Getting over that bridge

Party in the comments

Then go individual

Easier to converse in messenger

Always asking questions

What are their

- Motivations- Goals- Purpose- Struggles

So you can help them and offer your product or service

My Favourite Question

What motivated you to go in that direction?

FORM

F - Family

O - Occupation

R - Recreation

M - Motivation

Problem Solving

Asking questions to find their PAIN POINTS

Following up

Creating a Plan (in messenger)

Archive

Unread messages

From a group you may have added them to

Contact list

Follow Ups

Ashleigh Martel

First point of contact

• Messenger

• Sent info on product

• Sent testimonials and pictures

• Add them to groups tag them in content

• Sent them videos to watch

• Use voice memos

Direct

Hey,

I just wanted to check if you had a chance to check out the information I sent you?

Trying to get a yes or a no.

Indirect

Creating that eye contact and being seen so

they don’t forget about you!

• FB Lives

• Tagging them in more info

• Adding to groups

• Commenting on their content

• Creating a deeper relationship with them in

messenger - not always about business

• Sending updated testimonials - This just came

in and I thought of you!

Sales Funnel

• 2-3 weeks

• 5+ Exposures

• Use Voice memos

Referral post - ask for help

TOP TIPS

• Timing is everything, you cannot convince people…

• Invest in the relationship until it’s their time to make a change… and they will turn to you when they are ready.

• Pro Tip: Remember, most enrolments will come from follow ups

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