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• Yik Yak is a social media blog application.• Yik Yak is similar to Twitter, but users are
anonymous.• Users can post anything that anyone near their
current location can read.• Yik Yak brings local talk to you.
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What is Yik Yak?
Yik Yak
“Feed” like Twitter
Anonymity
Shared with locals
only
• Yik Yak uses your current location (1.5 mile radius).• Users “Yak”, a max. 200-character post.• Those within range can see each other's Yaks.• Yaks can range from local events to funny jokes.
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How Does it Work?
• Next to each Yak are up vote or down vote arrows.• Gaining up votes will increase Yakarma.• Gaining down votes will decrease Yakarma.• Users control what’s popular/hot, and vise versa
using these arrows.
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The Ups and Downs
^^
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• “Yakarma” are the points gained or lost determined by the up vote/down vote arrows.
• A higher Yakarma score means local people agree with and understand your Yaks.
• A higher score in other words, says whether “you get it”.
What is Yakarma?
• Users may also reply to Yaks.• Replies may also get up votes or down votes.• Yaks can also be shared to many different social
media platforms such as Twitter and Facebook.
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Start Conversation, Reply, and Share!
• Yaks that gain popularity can appear on the “Hot” tab which is renewed with new Yaks daily.
• The “Peek” tab has featured events that users can Yak about.
• Colleges have their own threads that anyone can visit, read and vote upon.
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Social Inclusion
• The social media blog Yik Yak brings unity to communities.
• Local businesses can use Yik Yak to Yak grand openings or daily specials.
• Yik Yak can be used to find social gatherings.• The share feature allows for easy promotion
of Yaks. • More Benefits of Yik Yak
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Social Benefits of Yik Yak
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2000 2004 2008 2012
TV 56 61 57 56
Internet 0 24 29 40
Radio 43 40 34 30
Newspaper 47 43 35 29
5152535455565
Where Do You Get Your News?
Perc
enta
ge (%
)Social Media on the Rise
PEW RESEARCH CENTER 2012 News Consumption Survey
Thank you ladies and gentlemen for listening. I hope you enjoyed the presentation. If you have any questions please contact me below. Ride the Yak!
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Thank You3525
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24
Peter Choma
1(800)YIK-YAKK^
(Click to Return to First Slide)
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