Social Media Best Practices

Business Development

Quest Integration

Chantel Wilkes

What are we going to cover today?

• The importance of social media

• Picking the right social channel

• Content

• Best practices

• The Big Four of Social

• Everything is free

Why is Social Media Important?

• 57% of buyers journey is complete before sales is contacted

• 75% of buyers use social to research vendors

• 71% of B2B decision drivers are based on customer experience

• 82% of Buyers viewed 5+ pieces of content from winning vendor

• Every 2.5 years, Americans change jobs – track their locations

• Will only become more relevant as millennials begin to take upper

management and executive jobs

Picking the Right Social Channel for You

• Understand Your Objectives• Consider Your Target Audience

• Age• Gender• Location• Etc.

• Know What Your Competitors Use• Buzzsumo

• Content Type

General Best Practice Strategies

• Create Personas for Your Audience

• Know who you are marketing to and what motivates their purchasing decisions

• Post Regularly

• Have a social calendar that you follow

• Create a system for your internal team to share social items

• Develop a Consistent Voice on Your Social Platforms

• Don’t bounce around with different voices

• Provide Relevant, Actionable Content

Content Is King

• Develop a solid piece of content, then break it down

• Make sure your content isn’t too sales focused

• Customers want informative, useful information

• Always have a call to action

The Big Four:YouTube, Facebook,

Twitter and LinkedIn

Online Video Stats

• 65% of Executives will visit a webpage after a video

• 39% will call the supplier

• 59% of Executives prefer video over text

• Users are 64% more likely to buy a product after watching a video

• 75% of Executives watch work related videos at least once a week

Data From

YouTube Examples

YouTube Best Practices

• Create a repeatable video strategy

• Scripting is key

• Fix Mistakes in Filming; not in post production

• Utilize YouTube’s pop up ad features to continue engagement

• Make it easy for them to continue to find out more

• Consider embedding the videos on your site

• Allows sales teams to send links to videos without fear of competitor ads

• Talk to Zipline Interactive for more information

Video Process

Discovery

Pre - Production

Production

Post Production

Distribution

Facebook Stats

• 1.8 Billion Monthly Active Users

• 43% of Facebook Users log on multiple times per day

• 74% of People use Facebook for Professional Purposes

• Facebook posts with images have 2.3x more engagement

Facebook Best Practices

• Don’t make every post about a promotion

• Story telling is key

• Humanize your business

• Employee Voices

• Customer Spotlights

• Monitor competitors

• Use images and video to increase engagement

• Consider using the ad options

LinkedIn Stats

• On average accounts for 80% of

business social media leads

• 46% of online adults who have

graduated are LinkedIn Users

• 32% of employed adults are LinkedIn

users

LinkedIn Best Practices

• Spend 30 Minutes Each Day on Social Selling

• Find, Profile and Surround 3 Buyers

• Engage in 3 Social Conversations

• Develop network – get 3 new connection requests

• Elevate Your Social Network – 3 posts with pictures

Twitter Stats

• 313 Million Active Monthly Users

• 30% of online adults under 50 use Twitter

• Twitter has 4X as many users

internationally as it does in the US

Twitter Best Practices

• Keep it short

• Use images and videos

• Use appropriate hashtags – be sure to not overuse

• Tag others who are relevant to expand your reach

• Retweet and reply to connect more effectively with your audience

Quest Social Channels

• Facebook: https://www.facebook.com/QuestIntegration

• LinkedIn: https://www.linkedin.com/company/quest-integration

• Twitter: Follow @Q_Integration

• YouTube: https://www.youtube.com/user/QuestIntegration1998

TECH DAY Social Channels

• Facebook: https://www.facebook.com/techday2017/

• YouTube: Search for TECH DAY

Sites to Check Out for More Information

• Hubspot: https://www.hubspot.com/marketing-statistics

• Rendrfx: http://www.rendrfx.com/about-us

• Forbes

LinkIn with Me

• https://www.linkedin.com/in/chantel-wilkes

• Join the Northwest Marketers Group on LinkedIn

• Questions? Email chantel@qintegration.com

• Talk to Zipline Interactive

Social Media Best Practices

Business Development

Quest Integration

Chantel Wilkes