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Social Media Best Practices from MarketingProfs Digital Marketing Forum with Sharon Mostyn, Jeff Cohen, and Alan Belniak
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Social Media Best Practices
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
MarketingProfsDigital Marketing Forum 2011
Austin TX
@jeffreylcohen
@sharonmostyn
@abelniak
What isSocial Media?
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
http://www.flickr.com/photos/sin_agua/1261025867/
http://www.flickr.com/photos/antichrist/110333106/
http://www.flickr.com/photos/seanosullivan/134424999/
http://www.flickr.com/photos/altamiranopics/4427555766/
http://www.flickr.com/photos/spelio/3458127832/
http://www.flickr.com/photos/stuffandnonsense/3106026995/
WhySocial Media?
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
http://www.flickr.com/photos/alexpatterson/2078963636/
http://www.flickr.com/photos/22240293@N05/3845692998/
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Leverage expertise and content
• Expands presence
• Helps search results
• Build business
It All Starts with a Plan
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Discovery
• Goals
• Content
• Measurement
But I Havea Website
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Message must be clear
• Site must be professional
• Organize like a customer
• Provide clear paths
To Blog or Not to Blog
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Blog on your own domain
• Commit to blogging
• Create editorial calendar
• Answer questions
Tweeting Tweets on Twitter
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Share information of value
• Follow people of interest
• Be consistent
• Ask and answer questions
Facing Up to Facebook
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Share content on Page
• All customer touch points
• Offer value to followers
• Specials okay
The Business of LinkedIn
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Profiles are the beginning
• Connect with others
• Find groups of interest
• Share content appropriately
Communities
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Build loyalty, advocacy
• Encourage sharing
• Huge cost savings
• Capture all conversations
More Than 2 Billion YouTube
Views Per Day
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners
• Branded channel
• Best video hosting
• More video views
• Moderate comments
Resources• http://www.dpgraph.com
• http://www.boredofsouthsea.co.uk
• http://www.freshbooks.com
• http://www.riverpoolsandspas.com/blog
• http://blog.hubspot.com
• http://www.blogsouthwest.com
• http://blog.blueskyfactory.com
• http://blogs.indium.com
• http://www.fiskateers.com/blog
• http://twitter.com/#!/marketingprofs
• http://twitter.com/#!/mackcollier
• http://twitter.com/#!/starbucks
• http://twitter.com/#!/1stmarinerbank
• http://twitter.com/#!/methodtweet
• http://wthashtag.com
• http://twitter.com/#!/ducttape/smallbiz
• http://wefollow.com
• http://www.facebook.com/Cisco
• http://www.facebook.com/WaltDisneyWorld
• http://www.facebook.com/7NEWS
• http://www.facebook.com/PrecisePet
• http://communities.ptc.com
• http://www.moneymindedmoms.com
• http://thinkpassenger.com
• http://www.youtube.com/cisco
• http://www.youtube.com/storm
Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/
• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/
• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/
• County Line: http://www.flickr.com/photos/amanderson/4381092048/
• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/
• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/2542621695/
• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/
• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/
• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/
• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/
• Bone Shack: http://www.flickr.com/photos/smason/1216343450/
• Pig: http://www.flickr.com/photos/smason/166946415/
@jeffreylcohen @sharonmostyn @abelniak
THANKS!