5. Optimized

4. Evaluated

3. Institutionalized

2. Planned

1. Casual

0. Not Performed

Iden

tifi

ed th

e vi

sion

Iden

tifi

ed g

oals

and

ou

tcom

esSe

lect

targ

et a

udie

nce

Plat

form

sel

ecti

on

Polic

ies

& p

roce

dure

s

List

enin

g re

sear

ch

Ass

et e

valu

atio

n

Too

l sel

ecti

on

Com

mun

ity

deve

lopm

ent

Tra

ined

rep

rese

ntat

ives

Bui

ld v

alua

ble

part

ners

hips

Mon

itor

& e

valu

ate

Web

site

Blo

g

E-M

ail M

arke

ting

Oth

er s

ocia

l med

ia p

latf

orm

s

Prin

t Mat

eria

ls

Off

line

Supp

ort a

t the

lead

ersh

ip

leve

lA

lloca

te s

uffi

cien

t res

ourc

es

Invo

lve

staf

f at a

ll le

vels

Strategy Implementation Integration Support

Social Media Audit Matrix