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Social Media as a Means of Marketing KKL-JNF
Insights into present German online strategy
WMC Tel Aviv January 2015 – Sarah Olbert
the challenge
increase KKL page ranking in google
lower anti-KKL results
generate more traffic to main website
the goal
German KKL google search gave little info on KKL and negative results like „KKL-Machenschaften“ (similar to „Stop the JNF“) in the first results.
Achieve this through several websites
share valuable content trought all channels
increase traffic to our main website
raise high profile
increase interactivity: newsletter subscriptions, attendance at events
increase online donations
What we don‘t wantGoogle picture seach: kkl
What we do wantGoogle search: israel kongress kkl
Status quo–what we have already
valuable content in elaborate print media with no visibility in online world
Domains
Various Webpages KKL Main Website
KKL Israel Congress Website
KKL Israel Congress Facebook
Page
KKL Facebook
Page
KKL Brochure
KKL Main Site: jnf-kkl.de
KKL Main Site: jnf-kkl.de
200 pages
each with 400 lines of sourcetext
800 pictures
8 videos
http://www.jnf-kkl.de/
KKL brochure: jnf-kkl.info
KKL brochure: jnf-kkl.info
Content that was at hand in print form of the „KKL Brochure 2014“ was put online: very inexpensive, since content was assembled already, wide reach and reachability
35.000 lines of souce text
50 pages
5.098 pictures (different resolutions), all tagged with KKL etc.
thousands of (!) keywords like JNF, KKL etc.
hundreds of links and calls for donations to main site: www.jnf-kkl.de
KKL Israel Congress Website
KKL Israel Congress Website
850 pictures
15 pages
800 lines source text
70 keywords per page (=1050 linked keywords)
http://israel-kongress-kkl.de/
KKL Israel Congress Facebook Page
KKL Israel Congress Facebook Page
will stay active when event has taken place in contrast to a facebook event
Meaning: even months after the event the site will help us in google rankings and produce traffic to our other sites
KKL Facebook Page
KKL Main Website
KKL Israel Congress Website
KKL Israel Congress
Facebook Page
KKL Facebook Page
KKL Brochure
Take a look for yourself
www.jnf-kkl.de/
http://jnf-kkl.info/
https://www.facebook.com/natuerlichfuerisraelkongress
https://www.facebook.com/JNF.KKL.Deutschland
http://israel-kongress-kkl.de/
Questions and remarks welcome: [email protected]
