Social Media As a Marketing Tool

By:  

Abhay UpadhyayAmit SinghNirav SoniRavi Kanth

Shubham SinghalSpoorthi Unki

Vivek Toshniwal

Social Media As a Marketing Tool

Introduction (what is social media marketing) &why?

Word-of-Mouth Goes Virtual

Objective of social media marketing.

How to Use Social Networking Websites for Marketing & PR

Impact of social media on marketing

Introduction(what is social media marketing)& why? Social media marketing is a best form of internet marketing

to reach to branding and marketing goals through participation in various social media channels.

Social media marketing refers to the attention of people through social media sites.

Social media contains..social media networks, social bookmarking, social media sharng,review/rating sites, blog marketing, social forums, news aggregators, and virtual development.

The most three most trusted forms of advertising are:  Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%

What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).       FROM THIS                                         TO THIS

  The question is, how do we engage the guy with the megaphone?

Word-of-Mouth Goes Virtual

Objective of social media marketing Brand awareness Driving visitors to brand websites Creating community around the brand Increasing positive mentions of brand online Increasing purchase consideration of brand Customer service Driving sales to online sources Marketing research: Consumer insight for marketing Driving sales to offline sources Building your customer file for CRM Product research: Consumer feedback for product

How to Use Social Networking Websites for Marketing and PR Sites likes Facebook and

Myspace are powerful communication tools today particularly for contact with younger audience.

Using them correctly will likely increase your business profile.

It is essential that you have a marketing approach to social networking for any business.

Know your target audience, market, potential customers and build a social relationship with them.

Don’t start out promoting yourself, your brand, or your website.

Establish yourself first as a part of the online community.

Become known, and then share with members of your community.

Be yourself, be human, and slowly begin to reveal yourself to others in the online community.

Expanding is also important by starting a blog, making and posting a video, and then linking to your website.

Impact of social media on marketing It is a best way to gather data about consumer behavior ,their

needs and wants through the use of online focus groups and survey.

It is best way to engage with customer which will influence customer loyalty and customer satisfaction.

It provide way of constant communication ,active engagement and expectation of immediate access of anything anytime.

it helps in business development and decision making. It is an effective way of getting the world out know about

their product and services. It provide new business opportunity. Marketing channels are integrated and drive to optimize

sells.

Major Social media sites used for marketing

• Facebook• Myspace• Twitter• Linkedin• Meebo• Youtube• Flicker• Blogs

Market share of Top 10 Social Networking Sites

Think Rewards And Automatically Think Risks Identify And Magnify Risks

Facts For The Day