Webinar Participant Workbook

Social Media as a Lions Leadership Tool

An LCI Leadership Development Division webinar

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

Widen your Lions sphere of influence by strengthening your understanding of how to leverage social media. Strategies and best practices presented by experts from the Lions SMiLE team--“Social Media for Lions by Lions” plus helpful resources.

Agenda Integrating social media platforms Increasing social media followers Posting quality content Effectively encouraging content sharing Accessing resources from beginner to expert

How to use this workbook: This workbook is meant as an interactive part of the webinar experience. In the pages that follow, selected slides

(not all) appear in the same chronological order as the presentation so that you can follow along between theworkbook and the presentation and takes notes as you would like. Therefore you may want to print a copy so youcan use the workbook in this manner. Or you may type notes electronically in the provided fields.

At points during the presentation, you may be asked to write your thoughts on the topic being discussed on aparticular slide. We have provided you space in the workbook to do so, and the presenters will prompt you when it istime to participate in the exercise.

The webinar stays within a 60 or 75 minute time frame, so the presentation may move forward before you have hadtime to complete your ideas; you can always return to the workbook after the webinar is over. The workbook isintended as a tool and a reference, not an “assignment.”

In addition, we may have hyperlinked related documents and websites in this workbook. Hyperlinks will appear inthe color blue.

Social Media as a Lions Leadership Tool

Lions SMiLE (slide 4)

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Webinar Background

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

Today’s presentation basis

LCI website resources for social media start

Agenda (slide 10)

Centennial (slide 12)

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

INTEGRATING SOCIAL MEDIA PLATFORMS Add social media buttons to a website (slide 14)

Profile vs. Page (slide 16)

Add a website to social media platforms (slide 17)

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

INCREASING SOCIAL MEDIA FOLLOWERS Increasing followers (slide 19)

Increasing followers

Adding Follow button (slide 22)

Review—integrating social media (slide 24)

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

POSTING QUALITY CONTENT Posting quality content (slide 27)

Posting quality content—posting ideas (slide 29)

Posting quality content—blogging (slide 31)

Quality content—blogging ideas (slide 32)

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

ENCOURAGING CONTENT SHARING Encouraging content sharing (slide 36)

Encouraging content sharing (slide 37)

Encouraging content sharing (slide 39)

Encouraging content sharing (slide 40)

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2016 LCI Leadership Development Division: Social Media as a Lions Leadership Tool

ACCESSING RESOURCES FROM BEGINNER TO EXPERT Accessing resources (slide 45)

Accessing resources (slide 46)

Accessing resources (slide 47)

Accessing resources (slide 47)

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