Embed Size (px)
DESCRIPTION
The research conducted by social media consultancy, immediate future, also reveals a knowledge gap on what laws and regulations might apply to social media. Over 68% of respondents said they had a basic, beginners or no personal knowledge of social media laws. benchmark your own knowledge and download the full report at http://bit.ly/IFSocMedLaw
Citation preview
SOCIAL MEDIA AND THE LAW
Prevention is better
than cure
It’s a fine [and wobbly]
line between connecting
with customers and
staying within the law
We are well aware of the risks to
business
The business impact:
• Financial risk
• Reputational damage
• A drain on resource
For over half of
companies the
risk of social
media litigation
is not an issue or
a priority
YET…
Knowledge gaps identify the vulnerabilities
AND…
Your first step is a
social media policy
Social media
policies need
to flex and
adapt quickly
Develop policies as part of a cross functional team
Bring policies to life with a clear process
Give employees the
passkey Give responsibility to act
autonomously
BUT
train first
Create
scenarios and
run real life
simulations
Let employees push
the boundaries by
keeping your policies
open
Pick social tools and technology
that supports cross functional
workflow
You can’t hide behind
statements, company policy or
legal speak…
…when your online
customers want to
engage with you
Plan for crisis in detail and keep it conversational
