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SOCIAL MEDIA AND VOLUNTEER PROGRAMS
SOCIAL MEDIA AND VOLUNTEER PROGRAMS
BY NANCY MACDUFFBY NANCY MACDUFF
OBJECTIVES
To define the different types of social media; blogs, micro blogs, social networking, wikis, email
To identify the way in which programs are currently using social media.
To list 3-5 different uses of various social media for four functional areas of volunteer administration: jobs for volunteers, tools for teams, communication, and recruiting
To identify 2-4 apps for each type of social media
To define the different types of social media; blogs, micro blogs, social networking, wikis, email
To identify the way in which programs are currently using social media.
To list 3-5 different uses of various social media for four functional areas of volunteer administration: jobs for volunteers, tools for teams, communication, and recruiting
To identify 2-4 apps for each type of social media
EXPECTATIONS
Interactive-take polls, raise hand with observations, questions or examples
Later in the class you will be asked to suggest ideas for ways to use social media in the volunteer program. Open your microphone.
You can always post questions. Teacher has helpers: Kim, Nikki, and Marty
on the technical end Practice “raising your hand” Resource list at the end
Interactive-take polls, raise hand with observations, questions or examples
Later in the class you will be asked to suggest ideas for ways to use social media in the volunteer program. Open your microphone.
You can always post questions. Teacher has helpers: Kim, Nikki, and Marty
on the technical end Practice “raising your hand” Resource list at the end
AGENDA
Objectives Expectations Agenda Definitions Examples: blog, IM,
social network, WIKI, email Volunteer Administrator Functions Functional Uses of Social Media Questions
Objectives Expectations Agenda Definitions Examples: blog, IM,
social network, WIKI, email Volunteer Administrator Functions Functional Uses of Social Media Questions
SOCIAL MEDIA DEFINITION
Web-based technology that transforms broadcast media monologues into social media dialogues.
Allows creation and exchange of user-generated content.
Businesses refer to it as consumer generated media (CGM).
Common thread - a blending of technology and social interaction for the co-creation of value.
Web-based technology that transforms broadcast media monologues into social media dialogues.
Allows creation and exchange of user-generated content.
Businesses refer to it as consumer generated media (CGM).
Common thread - a blending of technology and social interaction for the co-creation of value.
BLOG
Blog - (a blend of the term web log) Usually maintained by an individual
with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries commonly displayed in reverse-chronological order.
Blog - (a blend of the term web log) Usually maintained by an individual
with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Entries commonly displayed in reverse-chronological order.
BLOG
Interactive, allowing visitors to leave comments and message
Interactivity that distinguishes blog from other static websites.
Sweet Reflections: http://ggonion.blogspot.com/
Interactive, allowing visitors to leave comments and message
Interactivity that distinguishes blog from other static websites.
Sweet Reflections: http://ggonion.blogspot.com/
BLOG
http://profile.typepad.com/6p0134880dc603970chttp://profile.typepad.com/6p0134880dc603970c
Tobi Johnson’s Blog for
Managers of Volunteer
MICROBLOG
Type of blogging Featuring very short posts Can add pictures and videos
Type of blogging Featuring very short posts Can add pictures and videos
MICROBLOG
http://twitter.com/VolunteerFla/status/13979764325http://twitter.com/VolunteerFla/status/13979764325
Volunteer Florida Twitter
INSTANT MESSAGING (IM)
Exchange of text messages through software application in real-time.
Generally included is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connect through the selected service.
IM differs from other social media in the immediacy of the message exchange
Exchange of text messages through software application in real-time.
Generally included is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connect through the selected service.
IM differs from other social media in the immediacy of the message exchange
INSTANT MESSAGING (IM)
Makes a continued exchange simpler than sending e-mail back and forth.
Most exchanges are text-only, though popular services, such as AOL, MSN Messenger, and Yahoo! Messenger and Apple's iChat allow voice messaging, file sharing and even video chat when both users have cameras.
Makes a continued exchange simpler than sending e-mail back and forth.
Most exchanges are text-only, though popular services, such as AOL, MSN Messenger, and Yahoo! Messenger and Apple's iChat allow voice messaging, file sharing and even video chat when both users have cameras.
INSTANT MESSAGING (IM)
http://apps.rainn.org/ohl-bridge/http://apps.rainn.org/ohl-bridge/
Instant Messaging for Sexual Assault Online Hotline
SOCIAL NETWORKING
A means of communicating and sharing information between two or more individuals on an online community.
A means of communicating and sharing information between two or more individuals on an online community.
SOCIAL NETWORKING
http://www.facebook.com/redcrosshttp://www.facebook.com/redcross
American Red Cross
WIKI
Also known as a wiki engine or wiki application
Is software that allows users to collaboratively create and edit web pages using a web browser
Most well know is Wikipedia
Also known as a wiki engine or wiki application
Is software that allows users to collaboratively create and edit web pages using a web browser
Most well know is Wikipedia
WIKI
http://wiki.volunteermanagers.org.uk/index.php?title=Main_Page
http://wiki.volunteermanagers.org.uk/index.php?title=Main_Page
Volunteer Managers-professional development
Electronic mail A system of world-wide electronic
communication in which a computer user can compose a message at one terminal that can be regenerated at the recipient's terminal when the recipient logs in.
Electronic mail A system of world-wide electronic
communication in which a computer user can compose a message at one terminal that can be regenerated at the recipient's terminal when the recipient logs in.
http://www.mental-health-today.com/anxiety/vol.htm
http://www.mental-health-today.com/anxiety/vol.htm
Mental Health Today.com
TIPS TO DECIDE
1. Don’t race into it2. Assess needs3. Get a buddy or team4. Make a plan5. Develop the application6. Field test7. Revise8. Implement9. Maintenance Plan 10. Evaluate11. Read NYTimes column by Pogue
1. Don’t race into it2. Assess needs3. Get a buddy or team4. Make a plan5. Develop the application6. Field test7. Revise8. Implement9. Maintenance Plan 10. Evaluate11. Read NYTimes column by Pogue
TIPS TO DECIDE
1. Don’t race into it2. Assess needs3. Get a buddy or team4. Make a plan5. Develop the application6. Field test7. Revise8. Implement9. Maintenance Plan 10. Evaluate11. Read NYTimes column by Pogue
1. Don’t race into it2. Assess needs3. Get a buddy or team4. Make a plan5. Develop the application6. Field test7. Revise8. Implement9. Maintenance Plan 10. Evaluate11. Read NYTimes column by Pogue
QUESTION
Suppose you decided to use a Twitter account to communicate with volunteers during a big event where everyone is spread out over large geographic area.
What would be the advantages of using Twitter in this situation and what might be challenges?
Please raise you hand. Only give one idea, so others can
participate, let’s start with why this is a good choice.
Suppose you decided to use a Twitter account to communicate with volunteers during a big event where everyone is spread out over large geographic area.
What would be the advantages of using Twitter in this situation and what might be challenges?
Please raise you hand. Only give one idea, so others can
participate, let’s start with why this is a good choice.
Volunteer Administrator Functions
Jobs for volunteers Tools for teams Communication Recruiting
Jobs for volunteers Tools for teams Communication Recruiting
Jobs For Volunteers
“Sparked”- micro volunteering Review graphic design for camp flyers Redesign application forms to match
all ways to communicate and collect demographic data
Turn boring financial reports into killer graphics for Board meetings
Take existing demographic data and create statistical report for VRT
“Sparked”- micro volunteering Review graphic design for camp flyers Redesign application forms to match
all ways to communicate and collect demographic data
Turn boring financial reports into killer graphics for Board meetings
Take existing demographic data and create statistical report for VRT
Your Turn
Tools for Teams
Teams need to check in Teams need to ponder Teams need to decide Teams need to see different
resources Teams need to send short
messages
Teams need to check in Teams need to ponder Teams need to decide Teams need to see different
resources Teams need to send short
messages
Your Turn
Communication
Vertical Response - send email messages with a punch
Maintain a quality email and snail mailing list
Great job for virtual volunteer Creates a snazzy quality to email notices Allows for photos of clients, events,
volunteers Cut down on snail mail costs Cheap
Vertical Response - send email messages with a punch
Maintain a quality email and snail mailing list
Great job for virtual volunteer Creates a snazzy quality to email notices Allows for photos of clients, events,
volunteers Cut down on snail mail costs Cheap
Communication
Your Turn
Recruiting
Volunteer program has separate social networking site from the home page of organizational site
Can pick up email of those interested in volunteering
Pictures, videos, testimonials from volunteers and more
More older people are using social networking sites
Volunteer program has separate social networking site from the home page of organizational site
Can pick up email of those interested in volunteering
Pictures, videos, testimonials from volunteers and more
More older people are using social networking sites
Your Turn
Karen
AL!VE Membership: FaceBook page
http://www.facebook.com/pages/Association-of-Leaders-in-Volunteer-Engagement/102419589828097
Your Turn
IN CONCLUSION
Start small and with a plan Better to do one thing well than three
things half-way Identify a need and research the best social
media site to meet that need Engage people who know more than you do
in planning for the site Establish a strategy to regularly check
the application Evaluate, evaluate, evaluate Have fun!
Start small and with a plan Better to do one thing well than three
things half-way Identify a need and research the best social
media site to meet that need Engage people who know more than you do
in planning for the site Establish a strategy to regularly check
the application Evaluate, evaluate, evaluate Have fun!
REFERENCES
Contact Me Nancy Macduff [email protected] http://twitter.com/nlmacduff 509-529-0244
References: http://www.volunteertoday.com Download PDFs with references on the
home page at Volunteer Today
Contact Me Nancy Macduff [email protected] http://twitter.com/nlmacduff 509-529-0244
References: http://www.volunteertoday.com Download PDFs with references on the
home page at Volunteer Today
