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Social Media and Records Management
Helen TrudgeonHead of Marketing & LearningSue Hill Recruitment & TFPL
1st December 2017
• Social Media Today• The Good… • The Bad…• … And the Ugly • Social Media Policy• Dos and Don’ts• Breakout • Feedback & Discussion
Today’s Session
Social Media Today
Social Media Explained
Source: theadaptivemarketer.com
Network Preferences by Generation
The Good…
#MeToo…
The Bad…
More than 50 council workers were suspended in 2016 for breaking rules
on the use of social media
The Ugly…
Social Media Policy
• We use media and social media in two main ways:• to promote the British Council and its services• to engage directly with audiences through a range of digital and learning channels, including personal channels used in a professional capacity.
www.britishcouncil.org/organisation/transparency/policies/records‐management
Don’t just delegate, train your staff –you are all online ambassadors
Consider your organisations’ usage of social media
Thanks for listening
Helen TrudgeonTFPL & Sue Hill Recruitment
[email protected]@suehillrec@TFPL_ltd
