Social Media and Crowdsourcing in Planning and Design

ASLA National Meeting | 30 September 2012 | 1

Social Media and Crowdsourcing in Planning and Design

ASLA Annual Meeting 2012

Phoenix, AZ | 30 September 2012


Presenters:

Nick Bowden, AICP

Nicole Crutchfield, AICP, ASLA

Zach Flanders, AICP


Learning Objectives

1. Learn the benefits and potential pitfalls of social media and crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy

2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.

3. Learn how to incorporate public input collected through crowdsourcing into the final plan.


1. Why Social Media and Crowdsourcing?

ASLA National Meeting | 30 September 2012 | 5Photo Credit: Shutterstock

What is Social Media? People having conversations online...

ASLA National Meeting | 30 September 2012 | 6Photo Credit (right): Peter Bishop

What is Crowdsourcing?…And creating real products, services, and urban spaces together.


Why Should Designers Care?

“The Crowd” is the smartest person in the room. Listening to “The Crowd” will make the end product better. “The Crowd” just might be able to “get it done” when everyone

else fails.

Photo Credit: Shutterstock


Why #online?


950million people on facebook


of U.S. residents over 14 on facebook…

61.7%


of adults 65+ are active online…

53%


of low-income (<$30K / year) households have internet access in

the home…

62%


of rural households have internet access in the home…

61%


55%U.S. adults go online using their cell

phone…


U.S. households with texting capabilities

88%


14-20 year olds who have their own cell phone

75%1 in 3 of them send more than 100

texts per day


U.S. adults that attend a public meeting each year

11.4%48% of U.S. adults have never

attended a public meeting


#starts

#plan for the #party citizens feel

#empowered


#thrives

#invite citizensparticipation is

#affirmed


#sustains

be a #good #host#act #together


Online engagement starts when cities plan for an idea party. It thrives when cities invite citizens. It sustains when cities are a good host.

#cities


2. How to use Social Media and Crowdsourcing in Planning and Design Projects


DesignerClient

The “Public Feedback” Model

“This is What I Want” “OK”

Product

“Done!”

Public

“Any Feedback?”


Public

The Iterative Designer/Citizen/Client Mind-Meld Model

“I know what my community needs!”

Designer Client

“Awesome, I think it could work like this, and have you thought of this?”

Product

Always Improving, Release Often and Early.


Results

Better Product Happier Client Happier Citizens On Time, On Budget A Better World for Everyone


Why is this not Happening More?

Fear Lack of Know-How


Facebook

Twitter

Tumblr

Wordpress

MindMixer

Youtube

Slideshare

Issuu

Survey Monkey


Facebook

Twitter

Wordpress

MindMixer

Youtube

Slideshare

Issuu

Survey Monkey

Getting Your Message Out

Conversation, Ideas, and Feedback

Tumblr

Tumblr


3. Case Study: Go2030 - City of Fargo Comprehensive Plan


Public



Designer Client


Product


1.

+EECBG, energy strategy+Visioning+Unique

+BNIM+MindMixer+SRF+AE2S



MindMixer

Speaker Series


MindMixerIntroduction of Topics


Facebook


Twitter

#GO2030


Public Workshops


What We Heard

Leading Ideas from Housing and Neighborhoods:

Leading Ideas from Transportation and Infrastructure:

Leading Ideas from Land Use and Urban Design:

Leading Ideas from Healthy Food and Healthy Lifestyles


MindMixer

Speaker Series


Prioritizing Voting

Affirming

Initiatives

Topic/Idea

Feedback Loop

Excitement breeds excitement


Survey RespondentsSurvey Monkey

Business Survey Results


Public



Designer Client


Product


2.




Issuu


Slideshare


Facebook


Youtube


Wordpress


Public



Designer Client


Product


3.



Successes to Replicate

Energy kick started the process and carried city leader support at the go Surprise! A new generation of participants Created support from the grassroots and will aid in implementation Amplifies local voices and experts Knowledge is shared Transparency and fluidity in conversation


Go2030: Fargo Comprehensive Plan - Stats

MindMixer

8,494

unique visitors

467

original ideas

2,110 comments

• Wordpress

8,617

unique visitors

31,074

Pageviews

Facebook

117

Likes

Youtube

1,112

views


Being a good host….

Continue the conversation …. tap into the energy Meeting expectations, listen and mean it Stay current with materials, items can become tired


Online community + deep conversation and sharing knowledge + citizen ownership + commissioner enthusiasm

= implementation and change


3. Case Study: Tuscaloosa Forward – A Strategic Community Plan to Renew and Rebuild

Name of Project | Date | 56


Public



Designer Client


Product


1.


Twitter


MindMixer


Facebook


Public Workshops


“The walking/biking issues appear to be a recurring theme. Let’s hope the city administration/planners really heed this call.”


“I think an emphasis on parks, recreation, walkable communities and bike paths have the potential to transform the community in a way that promotes activity and fitness.”


“The problem with the parks in Tuscaloosa is that they often aren’t connected to anything and there isn’t a network of paths and trails that connect the parks to neighborhoods. Such an idea of ‘connecting’ area parks would be transformational, as right now you have to drive to any of Tuscaloosa’s parks – even if you live right downtown!”


Public



Designer Client


Product


2.



Issuu


Public



Designer Client


Product


3.

ASLA National Meeting | 30 September 2012 | 69ASLA Annual Meeting and EXPO

Wordpress


Facebook


Newspaper


Public



Designer Client


Product


1.


MindMixer



Success to Replicate

Connecting with “old media” Transitioning after consultant goes home


Stats

Mindmixer

300+

original ideas

40,000+Unique visitors

Wordpress

33,882unique visitors

123,847pageviews

Facebook

283likes


4. What’s Next?


DIY Crowdsourced Urbanismpolicy? activism? implementation?


DIY Crowdsourced Urbanism

Picture


DIY Crowdsourced Urbanism

Betterblockkc.tumblr.com

neighbor.ly/betterblockkc


The American Society of Landscape Architects is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this program will be reported to CES Records for AIA members. Certificates of Completion for non-AIA members are available on request.

This program is registered with the AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation.


Copyright Materials

This presentation is protected by US and International Copyright laws. Reproduction,

distribution, display and use of the presentation without written permission of the speaker is

prohibited.

© The American Society of Landscape Architects


Learning Objectives

1. Learn the benefits and potential pitfalls of social media and

crowdsourcing and the essential elements of a successful social media and crowdsourcing strategy

2. Learn how to leverage social media and crowdsourcing to enhance public participation in the planning process.

3. Learn how to incorporate public input collected through crowdsourcing into the final plan.


Q & A

Documents

Social Media and Crowdsourcing in Planning and Design