Social Media Analytics Tool Research: My TOP platforms to Consider

WEBSITE: http://keyhole.co/blog/list-of-the-top-25-social-media-analytics-tools/

NETBASE – I sent an email to NetBase Analytics on Monday. I followed up with a call today, and they said someone will get back to me. We discuss a plan with them, and potentially negotiate. I HAVE NEVER USED OR TRIED NETBASE BEFORE.

Specifically targeting enterprise-scale brands and agencies, of NetBase advertises that it processes posts nine-times faster and 50 to 70% more accurately than other comprehensive social media analytics platforms. Community managers can use it to quickly make decisions on large accounts they manage. NetBase can read millions of social posts in 42 languages and determines user sentiment regarding trends.

http://www.netbase.com

AGORAPULSE – Operating in multiple languages, you can use this platform to track engagement cross Twitter, Facebook and Instagram. You can also export analytical graphs onto power-point file (This is super convenient for our department Roxanne).

YOUTUBE INTRO: https://www.youtube.com/watch?v=lspEjP10pTA

Price: $29.00 - $199.00 USD per month

KEYHOLE – Measure, in precise detail, a brand or trend’s impact on Twitter, Facebook and Instagram. This platforms tracks hashtags, keyword and campaign metrics in real-time. It also includes reach, impressions, periods of high activity and more.

Price: $89.00 – $3,000.00 + USD per month

BUFFER –A comprehensive social media scheduling tool that also tracks engagement numbers (Facebook, Twitter, Google + and LinkedIn), however, it only tracks the posts that you make through Buffer. INSTAGRAM IS NOT A COMPONENT FOR BUFFER

YOUTUBE INTRO: https://www.youtube.com/channel/UCfe5mZb27I49XSATiOZeKJw

Price: FREE - 2,550 USD per year

HOOTSUITE – Similar to Buffer, this is a social media management board which also schedules posts and aggregating content, and you can also use its analytical tools. It tracks engagement numbers.

YOUTUBE INTRO: https://www.youtube.com/watch?v=ltQp4LqqwKg

Price: FREE

Notes: Google Analytics is great of course.

BUFFER VS. HOOTSUITE : https://www.youtube.com/watch?v=MdJt5c-mxuI

Also in the future, Little Bird is something we could definitely use to track the best influencers for the campaigns we are doing, based on data. If this is something you think would be great for us, let me know and I will schedule a call to speak with them. However, I don’t want to call them if it is something that in the end you won’t have us consider.

http://www.getlittlebird.com

KLOUT: https://www.youtube.com/watch?v=IHeJJ61Dh1o

Test out KLOUT to quantify your influence on each major social platform. Giving you a mark out of 100, it grades you based on your ability to engage and drive action. You can see on which platforms you’re most influential, giving you an idea about how to successfully interact with your audience.