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purdue.edu/extension
EA/EO
Social Media & Your Club
Club Leader Development SeriesJanuary 2019
Kati Sweet, 4-H Youth Development Extension EducatorSpecial Guest: Jenny Clark – Extension Specialist 4-H Marketing
and Communications
Agenda- Why social media?- Jenny Clark Presentation- Resources for Club Leaders- Club Leader Reminders- Questions
Mission of 4-H
To provide real-life educational opportunities that develop young people who will have a positive impact in their communities and the world.
Why Social Media?
- Reach new audiences!
- Connection with 4-H families
- It’s where people go for
information.
- Promote our 4-H Program
Inform & involve your educator
Be consistent & make a plan
Utilize county, state, national 4-H channels
Keep personal & 4-H separate *Facebook Business page rather than Group
Social Media Basics
Social Media Guidelinesbit.ly/purduesocial
Account registration with University not required
“Opinions expressed on this site may not represent the official views of Purdue University”...not required but may be a good idea
Delegate to youth! *training*temporary access recommended
Photo releases
First names only
Don’t tag people in photos on social media, let them tag themselves
Celebrating people while protecting privacy
Choose appropriate content for different platforms
Keep it conversational & visual
Keep it professional*including who you interact with
Keep posts native to the platform*check your scheduling/sharing tool
Social Media Best Practices
Keep it short
Do not assume knowledge
Avoid acronyms
Provide the name of a contact person or a shortened link
Social Media Best Practices
Social Media Best Practices Engage connected individuals to help you get the word out
Choose time of day based on page traffic
Disappear in 24 hours Good to document what’s going on right nowCould work for event reminders, t-shirt orders, or other announcements
No longer showing number of likesInstagram
Instagram Stories
[email protected](765) 494-8435
Resources for Club Leaders• Hendricks County 4-H Club Leader Page:
https://extension.purdue.edu/Hendricks/article/31995
Reminders for Club Leaders• Club Financial Info – DUE SOON! Clubs getting audited should have
received schedule in the mail too. • Save the Date – February 11 – next CLDS and Leader Training
– Missions of 4-H – First Aid Training – Clubs to receive first aid kits if they request one – more info in email
• YQCA starting next month • Still need a few more youth for a few Teens as Teachers Teams! Talk with
your 4-Hers!!
Contact UsContact Kati:
– [email protected]– 317-745-9260– Follow H.C. Extension and 4-H on Facebook, Instagram,
YouTube, and Twitter