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8 Social Media Advertising is an effective method to support and augment your overall promotion strategy PLN Social Media a vital element of the Pipeline News (PLN) brand is the PLN Social Media platform portfolio the PLN Social Media platform portfolio consists of five (5) dedicated social media platforms: – Facebook – Twitter – LinkedIn – Instagram – Google+ PLN’s social media platforms provide stakeholders the flex- ibility to access, consume, participate and share resources offered by the PLN brand, on their platform of choice since launched in the past two years, PLN social media plat- forms have enjoyed steady growth in communities – there are now thousands of individuals following and interacting with these platforms PLN Social Media Advertising - Options Sponsored Content Facebook, LinkedIn, Google+, Instagram Sponsored Video YouTube Sponsored Tweets Twitter Promoted Tweets - via PLN Twitter Materials - Send all social media materials to: [email protected]. For complete Media Planner go to www.pipeline-news.com/advertise. PLN Social Media Advertising PLN Social Media Advertising offers a unique approach to reaching pipeline and utility industry stakeholders – serving as a good complement to magazine print advertising, as part of an overall promotional strategy a limited number of advertisement opportunities are available on PLN social media platforms, in various formats and price points this is your opportunity to promote your products or services in an efficient, cost-effective manner Social Media 7 out of 10 users are likely to BUY from businesses they follow on twitter 80% of leads generated through social media come from 23,000 likes 78% of salespeople using social media out perform those who aren’t using it. Social media users exceed sales quota by 10% More successful than non-social media users 23% Pricing Pricing is dependent upon options and features elected, parameters, and siz- ing. Contact your Sales Representative or [email protected] to discuss options, and obtain a quotation.

Social Media Advertising is an effective method to 7 10 … Social Media Advertising is an effective method to support and augment your overall promotion strategy PLN Social Media

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Social Media Advertising is an effective method to support and augment your overall promotion strategyPLN Social Media • a vital element of the Pipeline News (PLN) brand is the PLN

Social Media platform portfolio

• the PLN Social Media platform portfolio consists of five (5) dedicated social media platforms:

– Facebook – Twitter – LinkedIn – Instagram – Google+

• PLN’s social media platforms provide stakeholders the flex-ibility to access, consume, participate and share resources offered by the PLN brand, on their platform of choice

• since launched in the past two years, PLN social media plat-forms have enjoyed steady growth in communities – there are now thousands of individuals following and interacting with these platforms

PLN Social Media Advertising - OptionsSponsored Content Facebook, LinkedIn, Google+, InstagramSponsored Video YouTubeSponsored Tweets TwitterPromoted Tweets - via PLN TwitterMaterials - Send all social media materials to: [email protected]. For complete Media Planner go to www.pipeline-news.com/advertise.

PLN Social Media Advertising • PLN Social Media Advertising offers a unique approach to

reaching pipeline and utility industry stakeholders – serving as a good complement to magazine print advertising, as part of an overall promotional strategy

• a limited number of advertisement opportunities are available on PLN social media platforms, in various formats and price points

• this is your opportunity to promote your products or services in an efficient, cost-effective manner

SocialMedia

7out of10users are likely toBUY from businesses they follow on twitter

80%of leads generated through

social media come from

23,000 likes

78%of salespeople using social media out perform those

who aren’t using it.

Social media users exceed sales quota by

10%

More successful than non-social media users

23%PricingPricing is dependent upon options and features elected, parameters, and siz-ing. Contact your Sales Representative or [email protected] to discuss options, and obtain a quotation.