Social Media is…

Community..

Sharing..

Blogging..

Well…

sort of..

Social Media

Really is…

a Conversation…

That is powered by…

It is a conversation between…

Customers…

Employees…

Investors…

…People!

Awareness of Facebook is close to 100%

More than 1 billion people (>70% of internet population) use social networks.

People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.

Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 400 million people use Facebook daily.

There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.

Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.

Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t

in- or decrease.

People connect online with their offline friends. People love to connect to people.

>50% of social network users are connected to brands.

People become a fan on Facebook because they like the product, not because of advertising.

36% posted content about a brand onsocial networks.

Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.

Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.

Consumers prefer e-mail over social networks to ask questions to brands.

38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.

On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.

20% of location-based

users checks in daily

37% is not using

location-based servicesbecause of privacy concerns