1. Privacy for B2B and B2C

• Sehnaz Oner

Anan Putikotchakorn

Yvonne Scott-Younis

Rena Salamacha

Michael Wong

2.

Social interaction enabler via the Internet

Transition from monologue to dialogs

Traditional content recipient becomes the contributor

3. 4.

Blogs

Branded Social media network sites

Content distribution to other sites

Discussion Forums

Innovation Hubs

Wikis

Twitter

Rating and Reviews

5. 6.

Timing and Nature of the social media program

Selection process of social media distribution channels

Encourages all employees to participate in the company social media outlet

7. 8.

Allows anyone to participate

Utilizes forums as focus groups

Finds social media outlet where targets are actively engaged

Encourages social media interaction as an extension of the companys culture

9.

How much information is needed for businesses to achieve a balanced marketing strategy?

How much of personal information is public?

What are the standards for Privacy policies of social media?

10.

Article #38 Online Information

Online Privacy Policy Act for Social Media

• Section 230

The organization that cannot safeguard info

Liability of the information for B2B

11. PRODUCT LIABILITY Google

Protects rights of its users

Encrypts sensitive information in secure server

Asks for prior authorization before using information in a different manner than described in privacy policy

Facebook

User is mainly responsible.

• Has control over personal information.

• Has access toinformation others want to share.

12.

Creation of Standards over security measures

Legislative regulation for the security technologies and methods

SECURITY MEASURES 13.

Social Media and its privacy policies remain a highly debated subject.

Privacy policies offer customers a reasonable idea of how personal information will be used in the future, but may be subject to change.

Customers should remain watchful of sensitive information they make available.